- Accelerating Attribution
MediaDailyNews, Charlene Weisler - Tuesday, November 29, 2016
Accurate attribution would enable a marketer to get the correctly measured sequenci ...
- MMA: Multi-Touch Attribution Stifled By Lack Of Understanding, Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 17, 2016
Only one-third of marketers participating in study released by the Mobile Marketi ...
- Engineers Find Facebook Mobile Data Up To 80% Inaccurate
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2016
Rakuten Marketing engineers believe they have uncovered a measurement flaw in Omnitur ...
- Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location Intelligence
Real-Time Daily, Tobi Elkin - Friday, November 4, 2016
Drawbridge announced that Foursquare, a provider of location intelligence, has chosen ...