- IAB: Tough To Prove ROI With Data-Driven Campaigns
MediaDailyNews, Laurie Sullivan - Monday, January 30, 2017
Proving ROI remains one challenge in a long list of obstacles cit ...
- Is Real-Time Attribution The Holy Grail We've Been Looking For?
RTBlog, Tobi Elkin - Tuesday, January 31, 2017
How does real-time attribution data solve marketers' measurement problems and help th ...
- The Affiliate Ecosystem -- And How to Attribute
Marketing Insider: Cross-Channel, Ray Schultz - Monday, January 30, 2017
How do you attribute sales in an affiliate program? It's a no-braine ...
- Measurement And Attribution Top List of Industry Priorities
RTBlog, Tobi Elkin - Monday, January 30, 2017
In a new Interactive Advertising Bureau (IAB) report, 71% of marketers, med ...
- Kochava Debuts New App Fraud Verifier Tool
Real-Time Daily, Tobi Elkin - Tuesday, January 24, 2017
Kochava, a provider of attribution, analytics, and optimization tools for connected device ...
- Ahead Of The Cross-Channel Curve
Marketing Insider: Cross-Channel, Ray Schultz - Monday, January 23, 2017
Cross-channel marketers face many problems, starting with how to define widely us ...
- Mobile 'Click Injection' Fraud Projected To Rise This Year
Real-Time Daily, Tobi Elkin - Thursday, January 19, 2017
Another form of ad fraud is on the scene. Adjust, a mobi ...
- Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'
RTBlog, Tobi Elkin - Thursday, January 19, 2017
Leave it to Gary Vaynerchuk, CEO of VaynerMedia, to drop a f ...
- Horizon Media Selects Adbrain As Primary Cross-Device Partner
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Adbrain will help Horizon reach audience pools across multiple devices, expanding i ...
- Measuring The Immeasurable: How To Attribute TV Behavior
Marketing Insider: Cross-Channel, Ray Schultz - Tuesday, January 3, 2017
Marketers, no matter how skilled they are at measuring digital, hit ...
- Madtech To Rule In 2017, When Multitouch Attribution Will Finally Take Hold
RTBlog, Tobi Elkin - Tuesday, January 3, 2017
Madtech, a mashup of marketing, advertising, and technology, will have the advanta ...