- A Big Week For Local TV, Both PTV And Traditional
Audience Buying Insider, Karlene Lukovitz - Friday, September 30, 2016
Videa, the Cox Media Group supply-side platform, announced its official launch th ...
- Forrester Analyst: Don't Call It 'Programmatic' TV
Audience Buying Insider, Karlene Lukovitz - Friday, September 23, 2016
The television advertising business is "at long last" beginning to see so ...
- Weather Company's Working On Programmatic Integrations With IBM Watson
RTBlog, Tobi Elkin - Thursday, September 22, 2016
With The Weather Company now a unit of IBM, RTBlog recently spo ...
- Direct Response PTV Options Continue To Expand
Audience Buying Insider, Karlene Lukovitz - Friday, September 16, 2016
Some industry players have noted that use of programmatic TV is like ...
- VisualDNA Launches Personality-Based Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
VisualDNA, a marketing technology company that combines the science of psychology wi ...
- A Chat With AppNexus Chief Economist Gabriel Weintraub
RTBlog, Tobi Elkin - Friday, September 9, 2016
Chief Economist is a hefty title and one that ad tech/martech stakeholde ...
- Clypd Appoints Henry Rivero GM Of Europe To Help Expand Its Global Presence
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
Clypd, an audience-based sales platform for TV advertising, announced the appointment ...
- Initiative's Bosetti On Today's Television Trade-Offs
Audience Buying Insider, Karlene Lukovitz - Friday, September 2, 2016
Television has never before presented such a mixed bag of complex n ...
- Brain Drain: Ad Tech/Martech's Hunt For Talent
RTBlog, Tobi Elkin - Friday, September 2, 2016
As the Labor Day weekend zooms into view -- okay, it's he ...