- Sizmek Unveils Hub To Streamline Audience-Based Creative
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
Ad-tech firm Sizmek launched what it's calling Data Hub, a data-centralizing ecosyst ...
- Better Targeting Driving Accelerated Local Spend By National Advertisers
Audience Buying Insider, Karlene Lukovitz - Friday, January 27, 2017
Enhanced targeting capabilities are driving accelerated investment by national marketers in loc ...
- Adsquare Launches U.S. Operations With New York Offices
Real-Time Daily, Philip Rosenstein - Friday, January 27, 2017
Adsquare, a mobile data exchange platform, announced on Thursday the launch ...
- Empower's Michele Toller On PTV's Promise, Hang-ups
Audience Buying Insider, Karlene Lukovitz - Friday, January 20, 2017
Michele Toller, Empower MediaMarketing's VP, offline investment and activation, uses a n ...
- Snapchat To Enable Ad Targeting Using Third-Party Data
Around the Net in Real-Time, Tobi Elkin - Thursday, January 19, 2017
Snap, the maker of Snapchat, is looking to target consumers via da ...
- Addressable's Lure Includes 'Halo' Dynamics Exploration
Audience Buying Insider, Karlene Lukovitz - Friday, January 13, 2017
Many Eicoff clients are eager to explore the potential of both addressab ...
- The Trials And Rewards Of Navigating Walled Gardens
Audience Buying Insider, Karlene Lukovitz - Friday, January 6, 2017
Refusing to buy into walled gardens is hardly a realistic or wi ...