- Simmons Loses MRC Accreditation, 'Declines' Cited
MediaDailyNews, Joe Mandese - Thursday, September 18, 2014
In a potential blow to its credibility, Simmons has lost Media Rati ...
- How Networks' Counts Of Mobile, Tablets Will Change The TV Scene This Year
VidBlog, P.J. Bednarski - Wednesday, September 17, 2014
When networks begin folding in tablet and iPhone TV viewership this seaso ...
- Extreme Reach Introduces A Dashboard For Cross-Platform Ad Campaigns
Online Video Daily, P.J. Bednarski - Monday, September 15, 2014
Extreme Reach has introduced a new dashboard solution that allows a us ...
- Specific Media Adds Kantar, Rentrak Data To TV Audience Targeting Platform
Real-Time Daily, Tyler Loechner - Thursday, September 11, 2014
Specific Media has beefed up its TV audience targeting platform with t ...
- Easy As 123, ABC Adds 5 Remaining O&Os To Rentrak: Cites 'Accuracy, Transparency, Competition'
MediaDailyNews, Joe Mandese - Tuesday, September 9, 2014
Citing greater accuracy and transparency as well as competition in the loc ...
- TubeMogul Adds Nielsen OCR To Mobile Video Reporting
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Programmatic video ad platform TubeMogul on Friday announced it has been nam ...
- Nielsen Clarifies Expansion Plan, Says Modeling Won't Impact Ratings Until Clients Approve It
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
Two days after announcing a startling plan to introduce mathematical modeling ...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
In a freewheeling conversation that touched on everything from the role ...
- Nielsen: Brands Targeting Online More Narrowly, Missing Greater Share Of Intended Targets
MediaDailyNews, Joe Mandese - Tuesday, September 2, 2014
While the ad industry has embraced conventional audience ratings as a meth ...