Tag results for "audience measurement" for January 2015
- MailOnline Nears 200m Monthly Uniques MarkGlobal monthly unique visitors to MailOnline grew to 199,414,263 in December 20 ...
- Yes, We Watch Online, But Overwhelmingly We Watch TV FareA new Cabletelevision Advertising Bureau report, titled "Get Real: Video Advertising 2015 ...
- 'Guardian' Gives Journos Keys To The Analytics Engine"The Guardian" has created a new audience analytics platform that is accessib ...
- comScore Brings Pre-Bid Data To Programmatic MarketplaceThe quality of inventory has been the Achilles heel of programmatic advertisin ...
- Rentrak, WPP's Kantar Shopcom Strike Data Exchange DealAudience Measurement firm Kantar will integrate retail purchase data and information in ...
- NBCUniversal Unveils Audience Targeting Platform For TVNBCUniversal, a media and entertainment company that tested the ad tech wate ...
- Patent Mending: Rentrak Granted IP For Set-Top Data 'Drops'Nielsen rival Rentrak has received another important piece of intellectual property ...
- The Mystery Of Netflix Viewership Continues--For Now Netflix chief content office Ted Sarandos told TV critics the other d ...
- Havas, Universal Music Alliance Taps Behavioral Data For Insight Into Musical Tastes, PerceptionsHavas Group and Universal Music Group have formed the Global Music Da ...
- Ooyala's State of Broadcasting: That OTT Train Is Coming Fast! Ooyala's takeaway is: "Broadcast's advertising-driven machine is splintering with consumer OTT shift ...
