Tag results for "audience measurement" for March 2015
- SMG Launches Addressable TV Measurement ToolStarcom MediaVest Group on Tuesday announced the launch of SMG Maps T ...
- Clypd Adds TiVo Data To Programmatic TV PlatformClypd, a supply-side platform for programmatic TV advertising, on Monday announced th ...
- Neustar Integrates Nielsen's Digital Ad Rating Data Into PlatformNeustar this week announced it has partnered with Nielsen to integrate Nielsen ...
- Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 PartnershipsMediaocean is the latest ad firm to attempt to bring television in ...
- Magazine Audience Grows OnlineThe total print and online audience for American consumer magazines increased 12. ...
- ESPN Planning To Roll Out A DMPZachary Chapman, VP of digital and publisher sales at ESPN, told t ...
- Rentrak Fails MRC Audit, TV Ratings Accreditation WithheldFollowing more than a year of extensive auditing of its TV audien ...
- How Nielsen Is Embracing 'Non-Traditional' ViewersOoyala's Jim O'Neill blogs that a new Nielsen ad campaign suggests t ...
- Adobe Builds Partner Chain To Take On Marketing Funnel, Redefines Programmatic Adobe will announce a slew of partnerships Tuesday at its annual summ ...
- Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, BuyingFollowing Nielsen's announcement Wednesday that it is acquiring data management platform eXelat ...
- Men Are Possessive Jerks, And Other Psychological Insights From Social Media Social media is yielding real insights into human psychology, according to ...
