- Google Releases Ad Targeting AdMob Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2015
Google announced Thursday a new set of AdMob tools to help mobi ...
- Marketers Investing In More Audience Data; Expenditure Up 37% In U.S.
RTBlog, Tyler Loechner - Thursday, May 21, 2015
In the programmatic ad-buying world, audience data has become increasingly important. A ...
- Want To Make CEO? Start Measuring Like One
London Blog, Sean Hargrave - Thursday, May 21, 2015
In the digital economy where marketing teams sit at the confluence ...
- Real-Time TV Analytics Firm iSpot.tv Raises $22M
Real-Time Daily, Tyler Loechner - Tuesday, May 19, 2015
Data-driven television advertising is picking up steam. So too are the analyti ...
- Following Sale To Verizon, AOL Ups Mobile Ad Tech Game
RTBlog, Tyler Loechner - Monday, May 18, 2015
Just one week after getting scooped up by Verizon for $4.4 billio ...
- comScore, Nielsen Battle Over Estimates: Not Users, But Advertisers
MediaDailyNews, Joe Mandese - Friday, May 15, 2015
Whenever two audience measurement services operate in the same media marketplace ...
- Cross-Screen Marketing Tech Firm Tapad Raises $18.5M
Real-Time Daily, Tyler Loechner - Wednesday, May 13, 2015
Tapad, a cross-screen marketing technology provider, on Wednesday announced it has clos ...
- Nielsen Launches Multi-Touch Attribution Offering
Real-Time Daily, Tyler Loechner - Wednesday, May 6, 2015
Nielsen on Wednesday announced it has partnered with Krux, a data manageme ...
- CBS Says Its Viewers Are Bigger Consumers Than Rivals
MediaDailyNews, Wayne Friedman - Monday, May 4, 2015
Heading into the upfront marketplace, CBS now claims No. 1 status acro ...
- Viacom Move To Audience-Based Metrics Pays Off
MediaDailyNews, Wayne Friedman - Friday, May 1, 2015
Viacom says its three-year plan to grow "non-Nielsen" measurement-attached advertising revenues ...
- Nielsen Adds Roku Video Measurement
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
Nielsen will begin measuring video ads on popular streaming service Roku. T ...