- Apsalar, Tapad Team To Track Mobile Audiences Across Devices
Real-Time Daily, Tyler Loechner - Thursday, August 27, 2015
Apsalar, a mobile data management platform and app analytics firm, this we ...
- Sorrell: Online Video Ad Growth Threatened By Faulty Measurement
MAD, Steve McClellan - Wednesday, August 26, 2015
WPP CEO Martin Sorrell told analysts Wednesday that he would welcome Rentr ...
- Magazine Audiences Growing Online
Publishers Daily, Erik Sass - Wednesday, August 26, 2015
Total magazine audiences grew again in July, according to the latest Magazi ...
- WPP's Sorrell: Is Video Advertising Worth It?
VidBlog, P.J. Bednarski - Wednesday, August 26, 2015
Referring to ad buys on YouTube and Facebook in particular, WPP's S ...
- Carusele 'Ignited' For New Growth With Investment, New Talent
MAD, Larissa Faw - Thursday, August 20, 2015
In March, Ignite Social Media launched Carusele, a stand-alone company focused ...
- The Newest Political Candidate: Programmatic
RTBlog, Tyler Loechner - Friday, August 21, 2015
Forget the purported 15-year-old that's "running" for president. There's an actual independe ...
- 'Real-Time' Gets New Meaning As Facebook Puts A Stopwatch On Consumers
RTBlog, Tyler Loechner - Wednesday, August 19, 2015
Time-based metrics as a currency just took a step forward. Facebook th ...
- The Cross-Device Conundrum
Real-Time Daily, Tyler Loechner - Monday, August 17, 2015
Cross-device advertising is a dream for many marketers, but difficulties in measureme ...
- Google Deploys Nielsen Digital Ad Ratings Worldwide Via DoubleClick
Real-Time Daily, Laurie Sullivan - Tuesday, August 11, 2015
Nielsen has expanded its relationship with Google, making Digital Ad Ratings availab ...