- Nielsen Makes Digital Ad Ratings Available In Google DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2016
Nielsen announced Tuesday at the Interactive Advertising Bureau Annual Leadership Meeting th ...
- IAB: Identifying Cross-Channel Audiences Key To Marketers In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2016
The ability to recognize audiences across channels and devices will become k ...
- MRC Accredits comScore's Media Metrix, A First For A Content Audience Measurement Service
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2016
In an important stamp of approval making comScore's digital audience measurement mo ...
- Channel 4 Increases Audience Share For First Time In A Decade
Around the Net In MAD London, Sean Hargrave - Monday, January 11, 2016
Channel 4 appears to have turned a corner last year with sho ...
- Nielsen's Periodic Apples To Apples Report
VidBlog, P.J. Bednarski - Wednesday, January 6, 2016
This new data has nothing much to do with page views ...