Tag results for "audience measurement" for August 2016
- Innovation Push Will Influence Marketers' Staffing Decisions Digital marketing platform GumGum and Brand Innovators polled 246 U.S. digital markete ...
- Facebook Share Count Glitch Highlights Publishers' Reliance On Social Network DataOnline publishers and developers were surprised in recent weeks when Facebook appear ...
- The Many Hurdles Facing Audience-Centric AgenciesIn their pursuit of an increasingly audience-centric approach, what sort of hurdl ...
- 'Audience Strategy Needs To Be A Pillar Of Data Strategy'"Brands and agencies that understand the nature of cross-platform audiences will ...
- Half Of World's Population Will See Rio Olympics Worldwide Rio Olympic TV viewing is on par with the London gam ...
- Videology Says It's Improved Its Predictive Targeting CapabilitiesAd-tech firm Videology announced that it has enhanced its ability to u ...
- Innovative Magid Research Finds Most-Valued And Least-Valued TV Shows TV ratings will tell you how many people are watching a sho ...
- Publishers Worry Most About Viewability, Attribution U.S. digital ad professionals within the publishing industry are most concerned abo ...
- Snapchat's Problems? Hard To MeasureSnapchat advertising should be as easy to sell as any other soci ...
- VideoAmp Launches Advanced TV Ad-Buying PlatformVideoAmp, the cross-screen video-optimization platform, has launched an Advanced Television platform (AT ...
- comScore Shakeup: Fulgoni Named CEO, Livek Given Expansion RoleIn a surprising shakeup, comScore Co-Founder Gian Fulgoni has been named C ...
- Audience-Based Buying, Selling, And Targeting Requires Advanced DataThere's a lot of talk about audience-based buying, selling, and targeting. Advertise ...
- Viacom's Competitive VantageOne of the cool things about modern people is, we've figured o ...
