Tag results for "audience measurement"
- NFL Playoff Game On Peacock Hits Streaming Record With 23M ViewersThe first exclusively live NFL playoff game on NBCU's Peacock on Sund ...
- Why GroupM Wants You To Get Your Head Into - Not Out Of - The CloudGroupM performance media shop Nexus this morning announced a "maturity framework" ...
- NBCU Touts Strong Q1 One Platform Ad ResultsNBCU says an initial batch of ad deals for its new O ...
- Snap Taps Samba TV As Measurement Partner, Eyes Entertainment BrandsThe strategic partnership with Samba TV will help entertainment marketers promoting n ...
- Amazon Prime Video's 'TNF' Sees Strong Growth Among Young, Female ViewersFor its entire 13-game schedule, total Nielsen-measured "TNF" viewership was up 2 ...
- More Ad-Supported Streaming? CTV CPMs Continue To FallAs consumer options for ad-supported streaming premium services and FAST networks gro ...
- Limited Ad-Supported CTV Helping Lower TV Screen Ads? Yes, But...A recent study from GroupM says it expects average TV/video ad hou ...
- News Media Gold: Valuable Audiences Are Reading Newspapers And MagazinesAlmost half of all adults engage with print or digital newspapers, News/Med ...
- JICs & MOCs: Ten CornerstonesThe motivation for this White Paper came from a recent claim, ...
- Does Accreditation Still Matter? (Um, Yes)It's been six months since I stopped putting quotation marks around t ...
- What's The Frequency, Google? How Comscore Proved YouTube's CTV WorthGoogle asked Comscore to examine 15 Super Bowl LVII campaigns that r ...
- TV Commercial Pricing Weakness... For The NFL? Define WeaknessAccording to media buyers and reports, some scatter pricing -- buying ...
- Nielsen, GWI Unveil Fused Data Product Representing 250M AmericansPublicis Media helped develop the new service and is working on integrati ...
- Nielsen Delays Sunsetting C3 And C7 Data Another YearThe continued popularity of C3 and C7 currencies during the past upfro ...
- What Happens When You Combine Cuebiq Data With VideoAmp?If you're eyeglasses marketer Luxottica, you see a rather large increase ...
- Netflix To 'Educate' Consumers About Ads, Expand TargetingNetflix is working on measurement partnerships outside the U.S,, according to i ...
- ABC Touts 'Golden Bachelor' As Cross-Platform HitABC issued a press release October 11 for the premiere of "T ...
- Independent Streaming Alliance Found To Reach 18M HouseholdsThe new association tapped iSpot for a third-party audience measurement study ...
- NFL TV Viewing 9% Higher, Amazon And ABC UpAverage viewership per game on TV networks and video platforms is ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'Omnicom's OMD unit and Teads will release results of what they ca ...
- MRC Responds To JIC Measurement Plan: Stick With MRC AccreditationIn response to the JIC's plan to begin certifying media audience-measurement servic ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement"We've been collaborating with George and his team at the MRC ...
- And Then There Were Three (Conditional) Ad CurrenciesThe U.S. JIC has granted "conditional certification" to three alternative ad currenci ...
- Why Television Reach Is Poised To Strike OutNew research indicates a net 27% of U.S. TV viewers aware ...
- Rao Succeeds Kenny As Nielsen CEORao, who has served as CEO of Nielsen's Audience Measurement business sin ...
- TikTok Partnership With TransUnion Gives Marketers Attribution MeasurementTikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- Nielsen Enables 1st-Party In Big Data, Tells MRC It Plans To Use It As Accredited Currency"For now, Nielsen's panel-only national TV service will remain the currency ...
- Drone-Based OOH Cleared For Takeoff In MiamiThe new dservice promises advertisers greater flexibility, accountability and lower costs d ...
- SVODs Lose Viewing Share To FASTS, Users Swamped By 2.3M Streaming TitlesAd-free SVODs' share fell to 49% in May, reports Nielsen's Gracenote u ...
- GOP Debate Draws 12.8M Viewers, Trump/Carlson X Interview Video Views Under 15MDebate won the night on cable, but fell far short of t ...
