Tag results for "audience targeting" for January 2014
- Building Characters To Fit Personas For Ad TargetingFor years I thought about building personas to fit marketing audience segment ...
- Publicis Groupe's VivaKi Taps Beringer To Run Its AOD UnitHe's moving from the holding company's Digital Technologies Division and will ho ...
- Tag, You're It: Audience Targeting Shifting From Browsers To PagesFor all the debate surrounding the role cookies play -- for bett ...
- White House Working Group To Examine Big Data UseSome marketers argue that Big Data and the ability to build audien ...
- How BlueKai Will Help POPSUGAR Find Its AudienceBlueKai will announce Wednesday a business deal with digital media and commer ...
- Rimm-Kaufman Group Could Have Become A Havas Search AgencyHavas Worldwide Digital nearly acquired the search agency Rimm-Kaufman Group prior ...
- LiveIntent Raises $20M, Expands Staff, Email Marketing EffortsLiveIntent raised a fresh $20 million in funding. The company is movi ...
- Why Trust Someone Else To Protect Your Data?I've become fascinated with comments across the Web left behind by advertisi ...
- Twitter Adds Targeting By Email Address, User IDsTwitter has announced the ability for marketers to target ads more precise ...
- Taming Your Mobile DataThe strength of a DMP (data management platform) is in its co ...
- Searches Rising When People Search On ( ____ )Keyword search terms that consumers query on google.com correlate to interesting trend ...
- Yahoo Launches Yahoo Audience Ads, Upgrades Programmatic BuyingYahoo on Tuesday announced several new ad initiatives at CES, along wi ...
- Simulmedia Opens Up: Offers 2 New Ad ToolsLAS VEGAS -- Looking to grab even more transparency, TV audience-targeting compa ...
- Real-Time With Mark Lieberman, Viamedia's New CEO, On Data-Driven TV AdsViamedia is expected to today announce the appointment of Mark Lieberman ...
- From The 'Big 3' To 'Big Data:' TV Audience Targeting Comes Of AgeAt a time when Madison Avenue has been consumed by the ro ...
