Tag results for "audience targeting" for February 2014
- The Role Of DSPs In Audience ExtensionExecuting audience extension involves two key tool sets: gathering audience data usi ...
- Rovi Buys Veveo, Adds Content, Search ToolsRovi has agreed to buy Veveo for about $62 million, the compani ...
- Oracle's BlueKai Acquisition Fills Gap In Advertising Supply ChainOracle has been strengthening its digital marketing arm for more than ...
- AdRoll Steps Up Mobile Game, Now Supports Cross-Device RetargetingRetargeting platform AdRoll is expected to Thursday announce the launch of AdRo ...
- Data Tells Me You Eat Pickles On Your HamburgerDigital signs in fast-food restaurants and retail stores got a whole l ...
- comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga DealsThink back to when working with one company meant doing it al ...
- Location-Targeting Ad Firm PlaceIQ Raises $15 Million, Teams With VivaKiPlaceIQ, a startup that provides mobile ad-targeting technology, has secured $15 milli ...
- Broadcasters Call On Nielsen To Halt Rollout Of 'Hybrid' Local TV MeasurementThe National Association of Broadcasters (NAB) Thursday called on Nielsen to del ...
- Who Do Sochi Winter Olympics Brands Reach Online?Digital ad spend for the Winter Olympics from brands like Liberty Mutu ...
- Audience Targeter Granted Patent Matching 1st-Party Data To TV Set-TopsThe next generation of Madison Avenue audience-targeting very likely will be foug ...
- Why Shopper Strategy Should Have Won the SeasonWhat boggles the mind is to see so many brands and retaile ...
