- Instagram Influencer theAmplify Drives 'Fault In Our Stars' Buzz
MAD, Larissa Faw - Thursday, June 26, 2014
This influencer campaign utilized Instagram marketing firm theAmplify's proprietary technology called SharedRa ...
- Would You Lease A Pair Of Mud Jeans For A Year?
SearchBlog, Laurie Sullivan - Friday, June 27, 2014
The Dutch company Mud Jeans set out to create a program bas ...
- Facebook Launches Multi-Product Ads For Marketers
Social Media & Marketing Daily, Mark Walsh - Thursday, June 26, 2014
Facebook on Thursday introduced a new ad option that lets marketers showca ...
- Putting Programmatic In Context
RTBlog, Tyler Loechner - Wednesday, June 25, 2014
Is "context" -- the content of an ad in relation to t ...
- Audience Targeting In Video Takes Off: Rocket Fuel Unveils Guaranteed Model Featuring Nielsen, comScore Ratings
Real-Time Daily, Tyler Loechner - Monday, June 23, 2014
Rocket Fuel on Monday announced the launch of Audience Guarantee, a n ...
- Clear Channel Launches AuDiO For Political Ads
MediaDailyNews, Erik Sass - Wednesday, June 18, 2014
Clear Channel announced the launch of the Audience Delivery Optimizer, or AuDi ...
- AddThis Opens Marketplace Of Tools To Target Social Behavior
Data and Targeting Insider, Laurie Sullivan - Friday, June 20, 2014
AddThis has launched an online marketplace featuring tools that let publishers ser ...
- Balancing 1-To-1 Marketing Vs. 'Being Creepy'
Online Spin, Cory Treffiletti - Wednesday, June 18, 2014
Data-driven marketing is a hot topic, but how data-driven should you becom ...
- Eyeota Brings Audience Segments To Programmatic Buyers In Australia
Real-Time Daily, Tyler Loechner - Tuesday, June 17, 2014
Eyeota, a data management firm for marketers across Europe, Asia-Pacific and Australi ...
- Facebook And The TV Data Revolution
Audience Buying Insider, Justin Evans - Friday, June 13, 2014
Facebook's announcement that its mobile app will start to act like Shaz ...
- Apps May Be Underestimating Location Targeting Power
Data and Targeting Insider, Steve Smith - Wednesday, June 11, 2014
Apps that use location information to target alerts are seeing substantial lif ...
- Shopzilla Merges Business Units Under Programmatic Connexity Brand
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2014
Shopzilla plans to announce Monday the integration of its three marketing busine ...
- Google, Bing, Yahoo Intent-Driven Search Data Comes To Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 4, 2014
Kenshoo has combined search and social on Facebook to drive intent-driven ...