- Beacons Deliver Local Perks at Marriott
MobileShopTalk, Chuck Martin - Tuesday, September 30, 2014
Beacons are not just for shopping. While much attention is on beaconi ...
- Shopkick Bought for $200 Million
MobileShopTalk, Chuck Martin - Monday, September 29, 2014
The world of mobile app shopping just got a boost. Shopkick, t ...
- Twitter Tempts Hollywood Studios With Targeted Ads
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 26, 2014
As part of its broader ad-targeting ambitions, Twitter wants to help Hollywo ...
- SMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft Embrace
MediaDailyNews, Erik Sass - Wednesday, September 24, 2014
Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions ...
- Turn Strikes 2 Partnerships; Exchange Lab Launches Platform Modeled After Wall Street
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Turn, a demand-side platform (DSP), on Thursday announced two partnerships, both ...
- Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
The emergence of digital media gave rise to the term "clicks &am ...
- Shopzilla Rebrands, Takes Connexity As Corporate Name
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Shopzilla, best known for its comparative shopping site, will officially rebrand i ...
- Beaconing on Tap for Retailers to Reach Holiday Shoppers
MobileShopTalk, Chuck Martin - Friday, September 19, 2014
The early holiday shopping forecasts are starting to come out and beaco ...
- The New Currencies For 21st Century Media
Real-Time Daily, John Snyder - Friday, September 19, 2014
Brands have traditionally planned media buys based on gender, geography and whi ...
- Quitting Cold Traffic In RTB's 'Wild West'
RTBlog, Tyler Loechner - Friday, September 19, 2014
"If you're dealing with cold traffic -- traffic that has not alrea ...
- Targeted Victory Partners With Lotame For Cross-Device Audience Targeting
Real-Time Daily, Tyler Loechner - Wednesday, September 17, 2014
Targeted Victory, an audience targeting firm focused on Republican political candidates, ...
- Twitter Focused On Audience-Targeting, Better Creative
RTBlog, Tyler Loechner - Thursday, September 18, 2014
Twitter has become synonymous with "real-time marketing" -- at least, or may ...
- Facebook Rolls Out Facebook Media, Service Manages Communication Strategies
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, September 17, 2014
Despite continued declines in organic reach rates, Facebook has never been ...
- Target The Mobile Shopper With Clean, Consistent, Focused Approaches
Data and Targeting Insider, Steve Smith - Tuesday, September 16, 2014
When the creative and the media align, mobile display and video campaig ...
- Programmatic Now 60% Of Brand Video Spending, Study Finds
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Programmatic video has truly taken hold -- so much so that ...
- Specific Media Adds Kantar, Rentrak Data To TV Audience Targeting Platform
Real-Time Daily, Tyler Loechner - Thursday, September 11, 2014
Specific Media has beefed up its TV audience targeting platform with t ...
- Cross-Device Targeting Establishes Good Aim--But When to Take Your Shot?
MAD, Jennifer Lum - Wednesday, September 10, 2014
Today, a new set of industry players has developed the ability ...
- Targeted Victory Brings Back Romney-Ryan Audience Segments For 2014 Midterms
Real-Time Daily, Tyler Loechner - Wednesday, September 10, 2014
With the 2014 U.S. midterm elections just around the corner, Targeted Victor ...
- MediaMath Brings DataXpand's Latin American Audience Segments To DSP
Real-Time Daily, Tyler Loechner - Tuesday, September 9, 2014
MediaMath, a demand-side platform (DSP), on Tuesday announced a partnership with DataXpan ...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
In a freewheeling conversation that touched on everything from the role ...
- Nielsen: Brands Targeting Online More Narrowly, Missing Greater Share Of Intended Targets
MediaDailyNews, Joe Mandese - Tuesday, September 2, 2014
While the ad industry has embraced conventional audience ratings as a meth ...