Tag results for "audience targeting" for November 2014
- Adventures In AttributionAttribution is as inscrutable as it is necessary as the path ...
- Exelate Receives BPA Certification For B2B Audience DataData management platform (DMP) and data provider eXelate on Tuesday announced th ...
- Targeting The Mobilized FanSports fans have always been on the leading edge of mobile us ...
- 60% of Shoppers Welcome Beacons, 30% Redeem OffersShoppers who receive beacon-triggered messages appear to be OK with getting the ...
- CPG Brands Moving To Location-Based Advertising, Supporting Retail StrategiesConsumer packaged goods companies continue to shift budgets to mobile to increa ...
- AudienceScience Unveils DSP, DMP For BrandsAudienceScience, a digital ad tech company that works directly with brands, ...
- YouGov Reveals Newspaper Reader ProfilesIf you wondered which newspaper readers are most likely to own ...
- One Company Ties Twitter Audience Segments To Search CampaignsIntegration of social data to support search campaigns isn't new, but o ...
- Samsung Goes Big on Beaconing, Challenges Apple; Questions Loom LargeSamsung says it is getting into beaconing in a big way. T ...
- FreeWheel Expands 'FourFronts Programmatic' Program To UK With Channel 4FreeWheel this week announced its "FourFronts" programmatic marketplace has expanded overseas a ...
- Beaconing Joins the Mobile Path to PurchaseBeacons continue to find their way into more parts of the mobi ...
- Audience Targeting Firm Semcasting Acquires Agency 'The Marketing-Grid'Semcasting, an audience targeting platform that uses IP addresses instead of cookie ...
- Malcy Joins TV Audience Targeting Company Visible WorldVisible World, a TV audience targeting firm, on Tuesday announced the appointme ...
- Post-Beaconing Begins; Location Info Captured Now, Used LaterWelcome to the world of post-beaconing. For many months, beacons have be ...
- MediaMath Acquires Rare Crowds To Polish Audience TargetingThe advertising technology space has seen plenty of mergers and acquisitions ...
- Videology Expands Partnership With LiveRamp To Include Mobile TargetingExpanding on a partnership first struck just over one year ago, programmat ...
- AccuWeather Partners With DMP Lotame For Audience DataAccuWeather, a digital media company that uses weather forecasting data to targ ...
- Could Paid Social Help Authorities Combat The Threat Of Terror Recruits?If the British and U.S. authorities want the social giants to ...
- Beacons Rolling into the Market by the ThousandsWhile beacons themselves don't really do a lot, they're going to cau ...
- Adroit Now Selling - And Predicting - Audiences Following Arcametrics AcquisitionAudience buying is becoming the new norm in the ad industry, a ...
- Womensforum Serving Up Content Based On Device, Behavior PatternsWomensforum.com, working with JWPlayer, modified its CMS so that it will ...
- Lord & Taylor Goes All In on Beacons; Urban Outfitters LaunchesThe beacon tidal wave is growing. Following a successful three-month trial ...
- Xaxis, Disqus Launch Programmatic Native Platform For Sponsored CommentsXaxis, WPP Group's largest trading desk, has stepped into the "programmatic nativ ...
