- AOL Introduces comScore-Validated Demographic Targeting
Real-Time Daily, Tyler Loechner - Tuesday, March 31, 2015
AOL on Tuesday announced it has upgraded the demographic targeting options availab ...
- Support For Google Remarketing Lists Broadens Through Proprietary Data Management Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 31, 2015
IgnitionOne will release in April the ability to integrate first- and third-par ...
- Media Rep Firms Pool Sales To Form Gen Media Partners
MediaDailyNews, Erik Sass - Monday, March 30, 2015
A number of media sales representative firms are joining forces to off ...
- Clypd Adds TiVo Data To Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Monday, March 30, 2015
Clypd, a supply-side platform for programmatic TV advertising, on Monday announced th ...
- Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
SearchBlog, Laurie Sullivan - Tuesday, March 31, 2015
Search marketers managing social budgets might see the cost per click ...
- FCC To Consider Privacy Protections For Broadband Users
PolicyBlog, Wendy Davis - Monday, March 30, 2015
It's no secret that broadband providers would like to draw on the ...
- BBC Uses Facebook To Skirt Repression
The Social Graf, Erik Sass - Friday, March 27, 2015
The last few years have brought plenty of examples of social med ...
- The Truth About Location-Based Mobile Advertising
Mobile Insider, Tim Jenkins - Thursday, March 26, 2015
Targeting by location alone does not negate the need for audience targetin ...
- Unruly's New Targeting Tech Predicts Audience Emotions
Real-Time Daily, Tyler Loechner - Wednesday, March 25, 2015
Unruly, a video ad tech firm, on Wednesday announced new targeting featur ...
- ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
Real-Time Daily, Tyler Loechner, Joe Mandese - Thursday, March 26, 2015
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplac ...
- Can You Identify Your Audience?
Online Spin, Cory Treffiletti - Wednesday, March 25, 2015
If your marketing isn't working, it's because you may not know wh ...
- SMG's Global Expansion Plans For Audience Research Platform
MAD, Larissa Faw - Friday, March 20, 2015
The proprietary "consumer knowledge" platform combines media usage data in context wi ...
- Programmatic TV Gets More 'Real-Time'
RTBlog, Tyler Loechner - Monday, March 23, 2015
AOL, one of a handful of ad tech players attempting to le ...
- Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
MediaDailyNews, Laurie Sullivan - Thursday, March 19, 2015
AOL plans to announce Thursday a global partnership with Kenshoo that wi ...
- Even Coupons Have Gone Programmatic
RTBlog, Tyler Loechner - Monday, March 16, 2015
News America Marketing's announcement that it has partnered with OwnerIQ to devel ...
- Adobe Builds Partner Chain To Take On Marketing Funnel, Redefines Programmatic
SearchBlog, Laurie Sullivan - Tuesday, March 10, 2015
Adobe will announce a slew of partnerships Tuesday at its annual summ ...
- Targeting Your Wrist? Not So Fast, Apple
Data and Targeting Insider, Steve Smith - Monday, March 9, 2015
Only a small percentage of consumers interested in the wearable computing mark ...
- Mediaocean Plugs Into Spotify, Gives Advertisers Access To Audio Audiences
Real-Time Daily, Tyler Loechner - Thursday, March 5, 2015
Mediaocean, an ad management platform, on Thursday announced its agency clients wi ...
- Twitter Taps Acxiom For Audience Targeting
The Social Graf, Erik Sass - Friday, March 6, 2015
Twitter is joining forces with data management platform Acxiom to offer advertise ...
- Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying
Real-Time Daily, Tyler Loechner - Thursday, March 5, 2015
Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelat ...
- Deals Ride Along Mall WiFi for Mobile Shoppers
MobileShopTalk, Chuck Martin - Wednesday, March 4, 2015
More ads or deals are coming to mobile mall shoppers, courtesy ...
- Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
Real-Time Daily, Tyler Loechner, Joe Mandese - Wednesday, March 4, 2015
In a move that sends a powerful signal about the future ...
- Google Updates AdMob With Audience Targeting Tools, Native Support
Real-Time Daily, Tyler Loechner - Monday, March 2, 2015
At the Game Developers Conference on Monday, Google's AdMob, a mobile ...
- Late Morning To Early Afternoon Prime Time For Mobile Ad Effectiveness
Data and Targeting Insider, Steve Smith - Monday, March 2, 2015
Mobile usage is much more consistent throughout the day and evening th ...