Tag results for "audience targeting" for July 2015
- Time Expands 'Programmatic Print' Offering, Adds 12 New Audience SegmentsTime Inc. on Monday announced the expansion of its "programmatic print" offeri ...
- Big Beacon Revenue to Come from AdvertisingBeacons will be big in the world of the Internet of Thin ...
- Horizon Sets Up New Division To Navigate Advanced TV BuyingHorizon said it will integrate its television innovation efforts with its nation ...
- AudienceScience Launches Cross-Device Targeting TechnologyAudienceScience, a demand-side platform that services brands and marketers directly, will th ...
- Audience Data Expenditure Dips In Q1 Following Holiday SurgeMarketers spent less on audience data used for targeting in digital ...
- Mobile Marketing Important To Advertisers, But Not Top PriorityWhile most marketers are using location-based advertising, the top strategy they empl ...
- Digital Political 'Microtargeting' To Be Tracked By New TechUW-Madison associate professor Young Mie Kim is working to develop a to ...
- Google Launches Eddystone, a New Open Beacon StandardGoogle just gave beaconing around the world a big boost. A n ...
- 59% OK with Trading In-Store Location for DealsFor mobile shoppers, deals continue to rule. Most consumers in a sto ...
- Instagram Plans More Targeting Options As It Hits 14m UK UsersInstagram is enabling more consumer targeting options to allow advertisers to ...
- Live Nation Rolls Out Programmatic Platform, Audience-Targeting OfferingLive Nation, a live events promotion company that entered the programmatic are ...
- Google Ads Reflect Sex Discrimination, Study SuggestsA new study by researchers at Carnegie Mellon University suggests that W ...
- Retail Publisher Connexity Launches Private MarketplaceConnexity, the retail publisher formerly known as Shopzilla, has partnered with ...
- Valassis, RSi Partner To Measure Sales ImpactValassis is joining forces with Retail Solutions, Inc. to help retailers a ...
- British Postal Service Aims Low With Retargeted Snail MailRoyal Mail is the primary postal service for the U.K. (think USP ...
- ROI On Video Rises -- Targeting Aids PerformanceAgencies are enjoying the results they're getting with their online video ...
