- 46% of Retailers Move to Beacons; 71% Learning Buying Patterns
Connected Thinking, Chuck Martin - Friday, August 28, 2015
For all of the fanfare over the last year about retailers usi ...
- Apsalar, Tapad Team To Track Mobile Audiences Across Devices
Real-Time Daily, Tyler Loechner - Thursday, August 27, 2015
Apsalar, a mobile data management platform and app analytics firm, this we ...
- Adform Partners With Adsquare For Mobile Audience Data
Real-Time Daily, Tyler Loechner - Thursday, August 27, 2015
Adform, a Denmark-based demand-side platform (DSP), on Thursday announced it has partner ...
- Hulu To Begin Selling Ads Via Programmatic
Real-Time Daily, Tyler Loechner - Tuesday, August 25, 2015
Hulu on Tuesday announced it will begin selling some of its premi ...
- Elle Magazine Taps Beacons for Levi's, Guess, Vince Camuto
Connected Thinking, Chuck Martin - Monday, August 24, 2015
Beacon-triggered messages are about to be initiated by magazine advertisers as subscribe ...
- Netmining, Target Data Team To Target 'Pre-Mover' Audience Segment
Real-Time Daily, Tyler Loechner - Monday, August 24, 2015
Programmatic ad platform Netmining on Monday announced it has partnered with Targ ...
- As Media Markets Splinter, There's One That Thrives
Online Video Daily, Michael Tribolet - Monday, August 24, 2015
As the new TV market evolves, it's important to focus not ...
- The Newest Political Candidate: Programmatic
RTBlog, Tyler Loechner - Friday, August 21, 2015
Forget the purported 15-year-old that's "running" for president. There's an actual independe ...
- 89% See IoT Impacting Customer Engagement 'Very Significantly'
Connected Thinking, Chuck Martin - Thursday, August 20, 2015
When it comes to the impact of the Internet of Things ...
- Getting Smart About Segments - Data-Driven Buyer's Guide
Marketing Daily, Kathy Leake - Monday, August 17, 2015
If we think about their origins in direct marketing, classic "marketing segment ...
- The Cross-Device Conundrum
Real-Time Daily, Tyler Loechner - Monday, August 17, 2015
Cross-device advertising is a dream for many marketers, but difficulties in measureme ...
- Beacons: Advertising vs. Data Collection
Connected Thinking, Chuck Martin - Friday, August 14, 2015
Beacons are hardly the biggest thing in the Internet of Things b ...
- Agencies See Privacy, Trust As Key IoT Issues
Connected Thinking, Chuck Martin - Tuesday, August 11, 2015
In almost any in-depth conversation about the Internet of Things with marketer ...
- NCM Revenues Jump To $122M
MediaDailyNews, Erik Sass - Monday, August 10, 2015
The country's largest cinema advertising network saw total revenues jump 22% ...
- Programmatic Video Goes Cross-Screen As Marketers Make More Use Of TV Data Segments
RTBlog, Tyler Loechner - Monday, August 10, 2015
The audiences watching TV and digital video are (mostly) the same, ...