- The Big Numbers in The Internet of Things
Connected Thinking, Chuck Martin - Wednesday, September 30, 2015
Some of the numbers associated with the Internet of Things are strikin ...
- Beacon Messaging and Moving Beyond Battery Life
Connected Thinking, Chuck Martin - Wednesday, September 30, 2015
Beaconing is maturing. From the consumer's side, there still is the obvio ...
- UPDATE: Zefr's Brand ID Suite Matches Up YouTube Users
VidBlog, P.J. Bednarski - Wednesday, September 30, 2015
BrandID Suite will not only identify the right videos for brands ...
- The Internet of Things By The Percentages
Connected Thinking, Chuck Martin - Tuesday, September 29, 2015
One of the main impacts of the Internet of Things is t ...
- Google Customer Match Bridges Email Lists For Search, Gmail, YouTube Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 28, 2015
It seemed just a matter of time before Google would unify i ...
- Facebook Sets Out Stall As TV Extension With Metrics Master Stroke
London Blog, Sean Hargrave - Monday, September 28, 2015
Facebook bringing tv metrics to social is a master stroke in bei ...
- The Global March of the Internet of Things
Connected Thinking, Chuck Martin - Thursday, September 24, 2015
With the Internet of Things being such a global phenomenon, no o ...
- Internet of Things Expands: Billions of Connected Devices & Dollars
Connected Thinking, Chuck Martin - Wednesday, September 23, 2015
Awareness of the Internet of Things is gaining a bit of tractio ...
- In-Store, Targeted Messaging: Deals Vs. Annoyance
MobileShopTalk, Chuck Martin - Wednesday, September 23, 2015
In-store mobile messaging can be viewed as a service or as ...
- Facebook To Switch On Targeting Based On Article Likes And Shares
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
Facebook will allow advertisers to target ads using the browsing data ...
- The Cost To Target A Mobile App Install By Operating System
Mobile Insider, Laurie Sullivan - Thursday, September 17, 2015
To take advantage of a shift in consumer attitudes, more companies a ...
- IoT Messaging & the Awareness Factor
Connected Thinking, Chuck Martin - Wednesday, September 16, 2015
Just because someone doesn't see any evidence of the Internet of Thin ...
- The Cost To Target A Mobile App Install By Operating System
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 16, 2015
To take advantage of a shift in consumer attitudes, more companies a ...
- Connexity Offers 'Data-As-A-Service' Offering To Advertisers Via BlueKai, LiveRamp
Real-Time Daily, Tyler Loechner - Tuesday, September 15, 2015
Connexity, the retail publisher formerly known as Shopzilla, has been involved ...
- Quantcast Uses Search Data To Forecast Intent, Target Display And Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2015
Quantcast has expanded the use of search data to assist marketers ...
- Political Ads: Spray And Pray Vs. Targeted
RTBlog, Tyler Loechner - Wednesday, September 9, 2015
With political programmatic advertising on the rise, it's natural to wonder: "H ...
- The 2 Sides of Marketing in the Internet of Things
Connected Thinking, Chuck Martin - Tuesday, September 8, 2015
The IoT gadgets are coming. Whether many consumers will want or b ...
- Shopkick Beacons: 25 Big Retailers, 300 Brands
Connected Thinking, Chuck Martin - Thursday, September 3, 2015
Sensors are the source of a much of the juice of t ...
- Trident Gum Taps Startup to Leverage Wearable Data for Marketing
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
All that data coming from wearables like fitness trackers and smartwatches n ...
- Marketing & Riding the Internet of Things Wave
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
The Internet of Things (IoT) isn't going to arrive one day wi ...
- Segmint Rolls Out RTB Tech For Regulated Industries, Including Finance And Healthcare
Real-Time Daily, Tyler Loechner - Tuesday, September 1, 2015
Real-time bidding (RTB) and programmatic tech requires audience data to inform t ...