Tag results for "audience targeting" for October 2015
- 5 Things Marketers Still Don't Get About ProgrammaticRapid advances in the industry have caused confusion about the best practic ...
- Tips To Avoid Dumb Targeting In Google Consumer MatchConsidering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP ...
- Marketing Triggers in the Internet of ThingsWe know the Internet of Things is big and going to ...
- Kinetic Worldwide To Launch Programmatic For OOH MediaKinetic Worldwide, an audience-based out-of-home (OOH) media agency, plans to launch ...
- UPDATE: Digital's Future Run Faster Than AuthorsDeep thinkers who try to write about the future of digital med ...
- Sky Creates Production Fund To Encourage AdsmartSky Media, the advertising sales division of Sky, has created a GBP500,0 ...
- 'Programmatic' Search Engine Ranks Sites Based On Actual Consumer Targets, Cost To Acquire ThemCross Pixel Media, a data management platform that enables advertisers and agenci ...
- Quantcast Teams With Data Providers For Audience TargetingMany data and tech providers want to break into the digital ...
- Tapping the Value in Connected ObjectsAlmost everything is going to be on the Net. Well, not literal ...
- Publishers Need Better Ad Tech To Compete With Google, FacebookA high percentage of publishers -- 80% -- say they cannot comple ...
- ZypMedia Brings Programmatic To PoliticsZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendT ...
- Connected Objects vs. Being ConnectedThere are some subtleties around the Internet of Things. One example ...
- Bud Light Launches Smart Fridge to Track Beer SupplyBeer is entering the world of connected objects. Well, at least t ...
- Targeted Advertising in the ShowerWith the Internet of Everything, connected objects will be everywhere, even whe ...
- Driving Mobile 'With Dynamic Creative'What does an effective mobile media buy look like? Alan Smith, chi ...
- Addressable TV: More Excitement Than Digital Targeting? While programmatic media efforts continue to grow for many marketers, one financi ...
