- Lightbulb Lessons in The Internet of Things: Promise Vs. Reality
Connected Thinking, Chuck Martin - Monday, November 30, 2015
A lightbulb in my house burned out over the weekend. That wou ...
- No 'Creepy' Targeting Allowed Says Snapchat's Spiegel
Around the Net in Video, P.J. Bednarski - Friday, November 27, 2015
One hundred million people use Snapchat every day, and advertisers want more acce ...
- Beacons Moving Well Beyond the Mobile Ad
Connected Thinking, Chuck Martin - Friday, November 27, 2015
Beacons have been around for a couple of years now so th ...
- Prep & Predictions: ChoiceStream's Anna McCarthy On 5 Things You Need To Know For 2016; Clients Will Demand More
RTBlog, Tobi Elkin - Wednesday, November 25, 2015
Here, McCarthy takes a crack at 2016 predictions and places an emphas ...
- Prep & Predictions: TubeMogul's Keith Eadie On 6 Things You Need To Know For 2016 About CTV & More
RTBlog, Tobi Elkin - Tuesday, November 24, 2015
I've been chatting with smart people at TubeMogul, the demand-side platform, a ...
- Sonobi Launches Direct Programmatic Platform With Guarantee On Audience Targeting
Real-Time Daily, Tobi Elkin - Thursday, November 19, 2015
Sonobi, an advertising technology developer, on Thursday will launch guaranteed targeting ...
- Forrester: Out With The Old Media Buying, In With The New
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
Forrester Research predicts some big changes in media buying for B2C markete ...
- Company Deploys 110,000 Beacons: 16 Airports, 260 High-Speed Trains, 2,100 Stores
Connected Thinking, Chuck Martin - Friday, November 13, 2015
Beacons continue to be one of the most distributed of connected objec ...
- OtherLevels Brings Machine Learning To Email For Improved Targeting, Engagement
Email Marketing Daily, Jess Nelson - Tuesday, November 10, 2015
OtherLevels today announced the launch of a new customer engagement marketing platfo ...
- Demandbase Launches B2B Data Cloud, 'Job Function Targeting'
Real-Time Daily, Felicia Greiff - Wednesday, November 11, 2015
Demandbase, a retargeting platform for B2B marketers, has launched a B2B da ...
- Beacon Data Tells When a Consumer Is Due to Shop
Connected Thinking, Chuck Martin - Tuesday, November 10, 2015
There's being beaconed and then there's using beacon data for better targetin ...
- Google Customer Match Seeing Facebook-Like Targeting Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2015
If marketers can understand enough about a customer, they can bid a ...
- Viacom, TiVo Team To Enhance Data Usage
MediaDailyNews, Wayne Friedman - Monday, November 2, 2015
Viacom and TiVo Research have struck an agreement that looks to advan ...
- How To Set Up Google Customer Match
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 2, 2015
Erin Sagin tells marketers how to set up Customer Match, which gives advertisers t ...