- Beacons, Grocery Shopping, Consumer Behavior Tops In MobileShopTalk For Year
MobileShopTalk, Chuck Martin - Tuesday, December 29, 2015
As the year ends, it's time to take a look back ...
- Ground Signal's Tony Longo On Location As Key To New Attribution Models
RTBlog, Tobi Elkin - Tuesday, December 29, 2015
Ground Signal Co-founder and CEO Tony Longo sees location playing a k ...
- Who's Most Engaged With Liquor Ads? Answers May Surprise You
Real-Time Daily, Felicia Greiff - Monday, December 28, 2015
If you assume the engaged beer, wine and spirits audience is you ...
- Signal's Mike Sands Looks To Data Cooperatives in 2016
RTBlog, Tobi Elkin - Monday, December 28, 2015
Mike Sands is CEO of Signal, a marketing technology and data platfo ...
- A Resolution For The Age Of The Customer
MAD, Hossein Houssaini - Tuesday, December 22, 2015
Every year we say we need to ensure our ads appear on ...
- Content Is Still King But Success Demands A Royal Family
Online Video Daily, Ashkan Karbasfrooshan - Friday, December 18, 2015
Over the past ten years, I've had a front row seat watchi ...
- How 2016 Presidential Candidates Can Win the Digital Campaign Battleground
Marketing: Politics, Mike Werch - Thursday, December 17, 2015
To win the White House in 2016, a candidate must build ...
- Adsquare Adds New Branded Data Providers To Audience Management Platform
Real-Time Daily, Tobi Elkin - Wednesday, December 16, 2015
Berlin-based adsquare, an audience management platform for mobile programmatic advertising, on Wednesd ...
- PlaceIQ Teams With IRI To Leverage Data To Enhance Targeting
Mobile Marketing Daily, Ben Frederick - Friday, December 11, 2015
PlaceIQ, a location firm, announced a partnership this week with IRI ...
- Videology's Scott Ferber: 2017 Is The Year for Programmatic TV Advertising
RTBlog, Tobi Elkin - Thursday, December 10, 2015
Scott Ferber is the hyper-kinetic chairman and CEO of Videology, a B ...
- Simpli.fi CEO Eyes A Flattening Of Media Silos
Real-Time Daily, Tobi Elkin - Tuesday, December 8, 2015
Simpli.fi, a programmatic platform company that focuses on localized campaigns, sees "20 ...
- Tracking The Shopper Experience: Q&A With Connexity's Craig Teich
MediaDailyNews, Charlene Weisler - Wednesday, December 2, 2015
Craig Teich, EVP global sales, Connexity, has a deep background in digit ...
- Defining Probabilistic Data, And Using Embedded Marketing Management
Online Spin, Cory Treffiletti - Wednesday, December 2, 2015
Do you know the difference between probabilistic and deterministic audience data ...