- SintecMedia Acquires Operative For Almost $200M
Real-Time Daily, Tobi Elkin - Tuesday, November 29, 2016
SintecMedia, a provider of TV ad management software for media companies, acquir ...
- Fake News Not Only An Issue For Politics, But For Brand Marketers
RTBlog, Tobi Elkin - Tuesday, November 29, 2016
Taykey, a real-time audience data company, says fake news poses real challeng ...
- Vistar Partners With LiveRamp, Acxiom On Targeting, Measurement For OOH
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Vistar Media, a technology firm that's created a marketplace for out-of-home medi ...
- Adform Partners With Rubicon Project On Programmatic Audio Ads
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Ad-tech firm Adform announced a partnership with Rubicon Project to offer programmat ...
- Adsquare Adds App-Usage Data To Its Portfolio
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Mobile data exchange adsquare announced the addition of new data providers ...
- Targeted Advertising Moves To Screens In Back Seats Of Rideshare Cars
Connected Thinking, Chuck Martin - Sunday, November 20, 2016
Much of the focus of connected cars or autonomous driving is ...
- DoubleVerify Partners With MediaMath, Expands Relationships With The Trade Desk And Turn
Real-Time Daily, Tobi Elkin - Monday, November 21, 2016
DoubleVerify has announced a new partnership with MediaMath to integrate its da ...
- Facebook Shuts Atlas Down -- What's Next?
RTBlog, Tobi Elkin - Monday, November 21, 2016
Last Friday Facebook shuttered its Atlas ad server, a long-anticipated move th ...
- Entrepreneur Partners With Taboola To Boost Revenue And Exchange Audiences
Real-Time Daily, Tobi Elkin - Thursday, November 17, 2016
Content discovery platform Taboola announced a multiyear partnership with Entrepreneur Media, t ...
- MediaMath Launches Audience Segments To Enhance Its DMP
Real-Time Daily, Philip Rosenstein - Wednesday, November 16, 2016
Ad-tech firm MediaMath launched Adaptive Segments Wednesday -- a product that ai ...
- After Election Surprise, Marketers Rethink How to Study Consumers
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 15, 2016
In the wake of last week's election, "marketers now find themselves aski ...
- Simpli.fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Simpli.fi, a provider of localized programmatic services, launched Event Targeting, a tempor ...
- Media Buyers Concerned About Disney's Lack Of Data Targeting
Around the Net in Real-Time, Tobi Elkin - Monday, November 14, 2016
CNBC reports that some media buyers are concerned that Disney, despite i ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Facebook Audience Network Broadens -- What Does This Mean For Your Campaigns?
Around the Net in Real-Time, Tobi Elkin - Friday, November 11, 2016
Andrew Waber, manager of market insights and media relations for advertising automati ...
- Customer-Centricity: Avoid Speeds And Feeds, Speak To Needs
Online Spin, Cory Treffiletti - Wednesday, November 9, 2016
Every company pays lip service to being customer-centric, but in most cas ...
- B2C Content Marketers Focusing On Their Audience
Research Brief, Jack Loechner - Wednesday, November 9, 2016
The most popular way to learn about target audiences is through keywor ...
- Facebook Wants To Start Selling TV Ads
Around the Net in Real-Time, Tobi Elkin - Monday, November 7, 2016
Facebook is moving a step closer to tapping advertisers' fat TV budget ...
- AT&T/Time Warner Merger: Opportunities And Potential Piftalls
RTBlog, Tobi Elkin - Monday, November 7, 2016
The combination of AT&T and Time Warner would mean a mega compa ...
- Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location Intelligence
Real-Time Daily, Tobi Elkin - Friday, November 4, 2016
Drawbridge announced that Foursquare, a provider of location intelligence, has chosen ...
- Real-Time Marketing Pain Points -- And A New Approach To Targeting
RTBlog, Tobi Elkin - Friday, November 4, 2016
Real-time marketing may sound simple, but it's anything but. ...
- The Trade Desk Integrates IAS' Pre-Bid Video Targeting Suite
Real-Time Daily, Philip Rosenstein - Thursday, November 3, 2016
The Trade Desk, the demand-side platform that recently went public, has integrat ...