- How Reservations.com Grew Traffic 172% YoY
SearchBlog, Laurie Sullivan - Tuesday, January 31, 2017
Reservations.com offers a variety of choices, from the most popular hotel ...
- Mercedes-Benz Targets Younger Audience With 'Customised Agencies'
Around the Net In MAD London, Sean Hargrave - Monday, January 30, 2017
Mercedes-Benz is targeting a younger audience and responding to rapid technological chan ...
- LiveIntent, LiveRamp Offer 'People-Based' Marketing For Brands, Publishers
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
LiveIntent and LiveRamp formed a partnership to offer "people-based" inventory to med ...
- Sizmek Unveils Hub To Streamline Audience-Based Creative
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
Ad-tech firm Sizmek launched what it's calling Data Hub, a data-centralizing ecosyst ...
- Better Targeting Driving Accelerated Local Spend By National Advertisers
Audience Buying Insider, Karlene Lukovitz - Friday, January 27, 2017
Enhanced targeting capabilities are driving accelerated investment by national marketers in loc ...
- MailChimp Expands Past Email, Launches Facebook Ads Feature
Email Marketing Daily, Jess Nelson - Thursday, January 26, 2017
MailChimp announced a feature on Thursday that enables users to create a ...
- Adsquare Launches U.S. Operations With New York Offices
Real-Time Daily, Philip Rosenstein - Friday, January 27, 2017
Adsquare, a mobile data exchange platform, announced on Thursday the launch ...
- VideoAmp, Grapeshot Partner To Enhance Keyword Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, January 25, 2017
VideoAmp and Grapeshot announced on Wednesday a partnership integrating Grapeshot's Live Audien ...
- NinthDecimal, Acxiom Team For Location Data
Real-Time Daily, Tobi Elkin - Tuesday, January 24, 2017
NinthDecimal, a marketing platform comprised of location data, announced a data integrati ...
- Tapad, WideOrbit Partner To Provide Cross-Screen Programmatic TV Buying
Real-Time Daily, Philip Rosenstein - Tuesday, January 24, 2017
Tapad and WideOrbit have partnered to develop a programmatic TV-buying platform power ...
- Eyeota, Pacific Data Partners Join Forces To Bolster B2B Audience Segments
Real-Time Daily, Philip Rosenstein - Monday, January 23, 2017
Audience data company Eyeota has partnered with Pacific Data Partners to provi ...
- Snapchat To Enable Ad Targeting Using Third Party Data
Around the Net in Real-Time, Tobi Elkin - Friday, January 20, 2017
Snap, Inc. is looking to target people with ads using sophisticated dat ...
- More Smart Sensors Coming In Consumer Electronics, Cars
Connected Thinking, Chuck Martin - Thursday, January 19, 2017
One of the fundamental components of the Internet of Things are sensor ...
- Snapchat To Enable Ad Targeting Using Third-Party Data
Around the Net in Real-Time, Tobi Elkin - Thursday, January 19, 2017
Snap, the maker of Snapchat, is looking to target consumers via da ...
- Sensors, Connected Things Moving Into Retail
Connected Thinking, Chuck Martin - Wednesday, January 18, 2017
The Internet of Things is moving into retail. Yesterday I wrote he ...
- Horizon Media Selects Adbrain As Primary Cross-Device Partner
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Adbrain will help Horizon reach audience pools across multiple devices, expanding i ...
- Triton Digital, Zemeho Partnership Enables Mobile Games To Be Accessed Programmatically
Real-Time Daily, Tobi Elkin - Monday, January 16, 2017
The partnership enables programmatic purchase of digital audio advertising inventory within streami ...
- Media All Star: Scott Hagedorn
MediaPost All Stars, Joe Mandese - Sunday, January 8, 2017
At a time when it seemed like everyone was just about talk ...
- FollowAnalytics Bows Mobile Tool With Machine Learning, Predictive Intelligence To Personalize Messaging
Real-Time Daily, Tobi Elkin - Friday, January 13, 2017
FollowAnalytics, a mobile marketing platform that aims to help marketers increase interacti ...
- What's The Potential For Programmatic Video?
RTBlog, Tobi Elkin - Friday, January 13, 2017
At CES 2017 there were plenty of new gadgets and technologies, a ...
- Group M, Ad Bureau Working On New Ratings Tech
Around the Net in Video, P.J. Bednarski - Thursday, January 12, 2017
Group M t is working on a methodology that would all ...
- Indoor Location Moving Up The IoT Value Chain
Connected Thinking, Chuck Martin - Wednesday, January 11, 2017
In true IoT fashion, even smartphones will be getting smarter in t ...