Tag results for "audience targeting"
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime VideoAmazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- Coca-Cola Targets Cord Cutters, Offers One-Click Buys, On New Roku Content HubEffort includes one-click on-screen buys of products via a DoorDash partnership. ...
- Samsung DSP Integrates Experian ID, Syndicated AudiencesExperian has data spanning 2,300 attributes per household and 250 per consume ...
- What YouTube Product Drops Updates Mean For AdvertisingTiming is everything, according to YouTube, which has updated its Product Dro ...
- AI Interest Engine Integrates With Google AdsLytics built an Interest Engine on a suite of AI tools, includi ...
- Survey Finds High Intent To Start Using Or Spend More On Addressable TVGo Addressable poll indicates more buyers seeing improvement in measurement, scale, opportunit ...
- California Privacy Regulator Floats New Restrictions On Ad ProfilingCalifornia's privacy agency on Monday floated potential regulations that would require compani ...
- Go Addressable Adds Paramount, Becomes Official Trade OrgThe organization is expanding its membership, with funding to expand educational effor ...
- Fire TV Advertising Intros New Homescreen Options, Contextual Placement, CTV BundlesAmazon Fire TV's viewer base is now large enough to justify investme ...
- Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands MeasurementDisney also promoting Rita Ferro to president of global advertising. ...
- The Trade Desk, Comscore Team On AI-Powered Political Audience TargetingSegments allow for capturing TV ad exposure down to the local lev ...
- Prepping For Cookie-less World, Inuvo Releases Audience Discovery Portal 2.0The martech firm says the latest version of the AI-driven portal le ...
- IPG Unveils New Identity Platform Developed By AcxiomAccording to IPG, Real ID enhances a marketer's existing first-party data, "witho ...
- TikTok Targets All Screens With New Content Offering"Out of Phone" is intended to bring TikTok videos to screens ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad ToolsYouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- ThinkAdvertising Contextual Solution Now In AWS Clean RoomsThe move enhances security when AI-driven, cross-channel audience segments are activated acro ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 MinutesLinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- Transunion, Crackle Connex Offer Custom CTV, Redbox AudiencesPartnership will enable scoring advertisers' first-party data, extending audience reach. ...
- Trick Question: When Is The Worst Media Buy Actually The Best?Answer: When it reaches planners and buyers like you. What's that y ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'Omnicom's OMD unit and Teads will release results of what they ca ...
- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless TransitionID5 announced a collaboration with Microsoft Advertising as the "advertising world ge ...
- Judge Blocks California Kids Safety ActCiting free speech principles, a federal judge enjoined California from enforcing ...
- TikTok Partnership With TransUnion Gives Marketers Attribution MeasurementTikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- MobileFuse Focuses On Saying Buy-Bye To TargetingGoogle has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- Digital Advertising Has A Huge Problem: Carbon EmissionsIndependent digital performance agency Fifty.io has integrated Scope3 into its platform ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 YearsSeventy-four percent of ad budgets have been impacted by the economic downtur ...
- Amazon Web Services, The Sleeping Generative AI GiantGenerative AI has changed how content is consumed - many places whe ...
- Reddit Introduces First-Party Measurement ToolsThe tools - intended to quantify the incremental impact and overall effectivene ...
- How To Get Around Third-Party Cookies For TargetingThe digital media ecosystem has a love/hate relationship with cookies. If y ...
- TikTok Starts Serving Ads In Its Search ResultsTikTok is letting advertisers capitalize on Gen Z's preference for using t ...
