- What Happens When Virtual Becomes Real?
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 5, 2010
In the early 1990s, Yale professor David Gelernter published "Mirror Worlds," whi ...
- Intel Sells Security Via Augmented Reality Game
Marketing Daily, Aaron Baar - Monday, October 4, 2010
"The subject of security is so deadly serious," Intel's Nigel Ballard sa ...
- Qualcomm Releases Augmented Reality Tools For Android
Online Media Daily, Mark Walsh - Monday, October 4, 2010
Augmented reality has generated plenty of hype in marketing circles but remai ...
- Scion To Young Drivers: 'Enter The Machine'
Marketing Daily, Karl Greenberg - Tuesday, August 17, 2010
The campaign includes a search engine keyword buy for the term "t ...
- Tissot Launches 'Augmented Reality' Effort
Marketing Daily, Tanya Gazdik - Tuesday, May 11, 2010
The application, available at www.tissot.ch/reality, allows users (holding their wrists in fro ...
- LG Uses Film Sponsorship To Tout New Phone
Marketing Daily, Aaron Baar - Saturday, May 8, 2010
Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicat ...
- AR: A New Human Interface -- and the Next Killer App?
Online Media Daily, Bruno Uzzan - Wednesday, May 5, 2010
What becomes a killer app? How does an application go from bei ...
- Augmented Reality Extends Hotels.com's TV Effort
Marketing Daily, Aaron Baar - Monday, May 3, 2010
Hotels.com will begin promoting the augmented reality technology through a print advertisi ...
- Calvin Klein, 'GQ' Ink Augmented Reality Deal
Marketing Daily, - Monday, March 22, 2010
When used in conjunction with consumers' webcams, the print ads will gi ...
- The Winter Olympics Of Search, Blogs and Mobile
Online Media Daily, Laurie Sullivan - Friday, February 12, 2010
Google, Microsoft and Yahoo got in the game. Each unveiled separate renditio ...
- The Onset Of Augmented (Hyper) Reality
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 9, 2010
Helen Walters showcases a fascinating short film exploring how, in the not-too-dista ...
- Just An Online Minute... Augmented Reality: The Heidi Montag Of New Media?
Just An Online Minute, Kelly Samardak - Thursday, January 21, 2010
I can't believe I am energized from a 7:30 a.m. panel. B ...
- Guerrilla Marketing Advances On Four Fronts
Around the Net In Brand Marketing, Thom Forbes - Monday, January 11, 2010
The essential ingredients of guerrilla marketing -- an unusual idea, an irrevere ...
- Google's Next Big Land Grab Could Be, Well, Land
Online Media Daily, Joe Mandese - Friday, January 8, 2010
First search. Then display. Then offline media. Then mobile. Google's next b ...
- GE Augments Reality In China
Online Media Daily, - Tuesday, January 5, 2010
GE has launched an augmented reality campaign in China to promote GE ...
- RAM: Oh Snap! Every Logo Can Be Interactive
OMMA Magazine, Tricia Despres - Tuesday, January 5, 2010
With over 75 percent of consumers now having picture messaging capabilities ...