- Tissot Launches 'Augmented Reality' Effort
Marketing Daily, Tanya Gazdik - Tuesday, May 11, 2010
The application, available at www.tissot.ch/reality, allows users (holding their wrists in fro ...
- LG Uses Film Sponsorship To Tout New Phone
Marketing Daily, Aaron Baar - Saturday, May 8, 2010
Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicat ...
- AR: A New Human Interface -- and the Next Killer App?
Online Media Daily, Bruno Uzzan - Wednesday, May 5, 2010
What becomes a killer app? How does an application go from bei ...
- Augmented Reality Extends Hotels.com's TV Effort
Marketing Daily, Aaron Baar - Monday, May 3, 2010
Hotels.com will begin promoting the augmented reality technology through a print advertisi ...