- Crossovers Kill Station Wagon Revival
Around the Net In Brand Marketing, Thom Forbes - Friday, November 30, 2007
Just a few years ago, it looked like station wagons--stripped of t ...
- Study: Younger Buyers Aren't Much Into Domestic Vehicles
Marketing Daily, Karl Greenberg - Friday, November 30, 2007
[Automotive] J.D. Power's 2007 Avoider Study" found that pro-domestic and pro-import vehic ...
- Prediction: '07 May Be Slowest Year Since Last Century
Marketing Daily, Karl Greenberg - Thursday, November 29, 2007
[Automotive] The prognosticators at Edmunds.com, an online research and marketing site f ...
- Japanese Winning Car Ad Race, Too
Around the Net In Media, William Spain - Wednesday, November 28, 2007
Bad enough their sales are in the sewer, U.S. automakers couldn''t ev ...
- Volvo To Offer HD Radio In Most Vehicles Next Fall
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2007
[Technology] One industry analyst says the feature is unlikely to sell consume ...
- Volvo Brings HD Radio To 2008 Cars
MediaDailyNews, - Wednesday, November 28, 2007
Volvo says it will be the first car manufacturer in the U. ...
- Toyota Suggests You Buy A Lexus For Yourself
Marketing Daily, Karl Greenberg - Friday, November 23, 2007
[Automotive] "Luxury brands don't feel the pinch as much," says an indust ...
- Rolls-Royce Expands In U.S. To Beat Low Dollar
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 21, 2007
...
- Foreign Automakers' Marketing Spend More Effective
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 21, 2007
Foreign-based automakers spent an average of $182 per shopper in 2006, compar ...
- Cadillac CTS Is Motor Trend's Car Of The Year
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 20, 2007
...
- Greenness Is Overtaking Muscle-Car Culture At Shows
Marketing Daily, Karl Greenberg - Friday, November 16, 2007
[Automotive] Automakers showed their verdancy at the L.A. Auto Show, one ...
- Ford Creates In-House Think Tank
Marketing Daily, - Thursday, November 15, 2007
Ford is creating an in-house think tank to explore market challenges arou ...
- Happy Customers Go From Sales To Service At Car Dealerships
Marketing Daily, Karl Greenberg - Thursday, November 15, 2007
[Automotive] The industry, which in recent years has moved to create strong ...
- On Mileage, Car Makers Offer a Hybrid Message
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 14, 2007
...
- For General Motors: Better Cars, Worse Sales
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 14, 2007
...
- Chevy Wants To Be Seen As Green
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 14, 2007
In an uphill battle to cultivate a green image, General Motors wi ...
- Ford Dealers Tap Into Video Game Advertising
Marketing Daily, - Wednesday, November 14, 2007
Ford's Northern California Dealers Advertising Association is pitching male consumers with ...
- Ellis Tapped For VW North America VP/Marketing
Marketing Daily, - Monday, November 12, 2007
Tim Ellis has been appointed vice president/marketing for the Volkswagen brand ...
- Mercury Targets The Design-Savvy With New Voga Brand
Marketing Daily, Karl Greenberg - Monday, November 12, 2007
[Automotive] "The thing about these special editions is that they are nic ...
- Scion Goes After Target Consumers In Virtual Worlds
Marketing Daily, Karl Greenberg - Monday, November 12, 2007
[Automotive] "In this space I believe you need to be non-traditional ...
- Chrysler Plans To Help Dealers With Year-End Rebate Program
Around the Net In Brand Marketing, Thom Forbes - Friday, November 9, 2007
In a move that could add further competitive kick to what h ...
- Report: Toyota, Honda Most Researched Online
Marketing Daily, - Friday, November 9, 2007
Shopping isn't the same as buying, but if it's an indication ...
- Despite Q3 Loss, Ford Sees Reason To Be Optimistic
Marketing Daily, Karl Greenberg - Friday, November 9, 2007
[Automotive] The automaker has a better product mix and is getting i ...
- Study Reveals Online Strategies for Reaching Vehicle Shoppers
Online Media Daily, Tanya Gazdik - Friday, November 9, 2007
Auto marketers first think of third-party automotive information sites (also referred ...
- Bridgestone Cuts Two-Year Super Bowl Half-Time Deals
Marketing Daily, Karl Greenberg - Thursday, November 8, 2007
[Automotive] The company will launch two new TV spots during the ga ...
- Kia Launches Pre-Owned Program For '08
Marketing Daily, - Thursday, November 8, 2007
Kia Motors America has launched a new Certified Pre-Owned (CPO) program f ...
- General Motors Shooting Year-End Ads In Dealership
Marketing Daily, Karl Greenberg - Wednesday, November 7, 2007
[Automotive] The ads will be shot at a new dealership that evinc ...
- GM Intros Pontiac Vibe With Pomp, Circumstance
Marketing Daily, Karl Greenberg - Wednesday, November 7, 2007
[Automotive] "We realize so many can't be there, and this is ...
- Toyota's New Corporate Campaign Asks 'Why Not?'
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2007
[Automotive] Steve Sturm, group VP/Toyota Motor North America, says that the effort--s ...
- Ford Account Could Leave Motor City
Around the Net In Media, William Spain - Monday, November 5, 2007
After PHD said it will move hundreds of millions of dollars wor ...