- Chrysler Group Realigns Communications
Marketing Daily, - Tuesday, June 30, 2009
Chrysler Group is making changes to its communication staff structure. The automake ...
- Ford Tops Charts In Two Consumer Studies
Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
While the news has been unrelentingly bad from Detroit, the domestic automake ...
- Hyundai Offers Gas Discounts With Purchase
Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
The company today launches the program with an integrated ad campaign th ...
- GM Ending 'Nummi' Joint Venture With Toyota
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
...
- Honda Extends 'Dreams' Corporate Effort
Marketing Daily, Karl Greenberg - Monday, June 29, 2009
Barbara Ponce, manager of corporate advertising for Honda, says the automaker ...
- Kia Hits The Road For The Vans Warped Tour
Marketing Daily, Karl Greenberg - Monday, June 29, 2009
The new arrangement with Vans has Kia hosting and sponsoring on-site even ...
- GM Doesn't Want Penske Driving Marketing (At Least Not Yet)
Around the Net In Brand Marketing, Thom Forbes - Monday, June 29, 2009
General Motors is asking its Saturn division not to play up i ...
- VW, Porsche Must Agree On Future Soon: Government
Around the Net In Brand Marketing, Thom Forbes - Monday, June 29, 2009
...
- Ford Sees First-Mover Advantage In CARS Program
Marketing Daily, Karl Greenberg - Friday, June 26, 2009
About advertising its "Recycle your Ride" program, Ford's John Felice says, " ...
- Recession Prompts Search For Cheaper Insurance
Marketing Daily, Tanya Gazdik - Friday, June 26, 2009
"The majority of applicants search multiple times," Google's Masha Korsunsky tells Marketi ...
- Jackson, Fawcett, McMahon Leave A Legacy Of Commercial Work
Around the Net In Brand Marketing, Thom Forbes - Friday, June 26, 2009
Theresa Howard points out that Michael Jackson, Farrah Fawcett and Ed McMah ...
- Who Buys The Most Gasoline?
Marketing Daily, - Thursday, June 25, 2009
Top 10 DMAs in which live adults who bought gasoline in t ...
- Ford Eyes Opportunity In 'Clunker' Confusion
Marketing Daily, Karl Greenberg - Thursday, June 25, 2009
Hoping to generate showroom traffic for trade-ins through its "Recycle Your Rid ...
- Lexus Returns For More 'Web Therapy' Sessions
Marketing Daily, Karl Greenberg - Thursday, June 25, 2009
A company manager says that product placement is subtle. "Our goal ...
- Chrysler Extends Deal With Six Flags
Marketing Daily, Karl Greenberg - Wednesday, June 24, 2009
The company will give nearby dealers tickets to the parks for promotion ...
- New CEO Putting European Stamp On Reborn Chrysler
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 24, 2009
Sergio Marchionne, Chrysler's new CEO, is "quickly bringing clarity and direction" ...
- Nissan, Ford Plan Electric Push Aided by U.S.; Demand Uncertain
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 24, 2009
...
- Domestic Brands Improve In Power's Quality Study
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2009
There are big surprises from a little automaker, Suzuki, and from Cadill ...
- Infiniti Goes Deep With Digital For G Convertible
Marketing Daily, Karl Greenberg - Monday, June 22, 2009
"We have done a lot online, but what this really does ...
- Recession Fuels Auto Insurance Direct Marketing
Marketing Daily, Tanya Gazdik - Friday, June 19, 2009
Even as advertising and marketing budgets shrink across the board, auto insure ...
- 'Cash For Clunkers' Could Revive Auto Segment
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
The program is running a national effort to certify eligible car deale ...
- VW Makes A Groovy Van, But It's Not Available Here
Around the Net In Brand Marketing, Thom Forbes - Friday, June 19, 2009
Yesterday, we brought you a review of the
Nissan Cube, ...
- Toyota Books 180,000 Domestic Prius Orders Month After Debut
Around the Net In Brand Marketing, Thom Forbes - Friday, June 19, 2009
Meanwhile, the third-gen Prius gasoline-electric hybrid is going gangbusters in Japan. T ...
- Mercedes-Benz Taps razorfish
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 19, 2009
Mercedes-Benz USA has tapped Razorfish, a unit of Microsoft, for the onli ...
- Ford Gets More Respect From Consumers
Marketing Daily, - Friday, June 19, 2009
American consumers' opinions about Ford Motor Company have been positively influenced ...
- GEICO Shifts Ad Focus From Savings To Service
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
With the tag line "Accidents are Bad, but GEICO's Good," the a ...
- The Nissan Cube Boxed Out By Its Imitators
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 18, 2009
Columnist Mark Phelan says that the Nissan Cube, which rolled out ...
- NPD Finds Repair Shops Gain, In Short Term
Marketing Daily, Karl Greenberg - Wednesday, June 17, 2009
NPD says the top five parts growth categories in the first quart ...
- Toyota Dangles Social Element For Prius
Marketing Daily, Karl Greenberg - Tuesday, June 16, 2009
Doug Frisbie, Toyota national media manager, says gas-pump television is an ide ...
- Fiat Hoping For Big Success In U.S. For Tiny 500
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 16, 2009
Three decades ago, Fiat attempted to introduce small, fuel-efficient cars to t ...