- Honda's Asimo To Make Sundance Appearance
Marketing Daily, Karl Greenberg - Friday, January 15, 2010
As the category-exclusive sponsor of the Sundance Film Festival in Park Cit ...
- Google Continues To Take Search Budgets From Rivals
SearchBlog, Laurie Sullivan - Monday, January 18, 2010
Google continues to take incremental pieces of marketing budgets away from riva ...
- Goals Are Good, Except When They're Not
Around the Net In Brand Marketing, Thom Forbes - Friday, January 15, 2010
About 10 years ago, General Motors initiated a program to reverse t ...
- Volkswagen's Grasp Just Might Exceed Its Reach
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 14, 2010
David Welch writes that, quixotic as it may have seemed a coup ...
- Toyota, Honda Win Polk Loyalty Awards
Marketing Daily, - Wednesday, January 13, 2010
Toyota edged out GM for the first time in nine years a ...
- VW Is Back In Super Bowl After Nine Years
Marketing Daily, Karl Greenberg - Wednesday, January 13, 2010
The company says the retail campaign, kicking off right after the Sup ...
- Subaru Shuns Pricey Football Game For Bowser Bowl
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
Subaru will run at least seven "low cost" TV commercials during t ...
- R&B Star Nelly Gets A Mustang
Marketing Daily, - Tuesday, January 12, 2010
R&B star Nelly will use Mustang's 2011 Mustang V-8 as part ...
- Detroit Show Focused On Tunnel's End
Marketing Daily, Karl Greenberg - Tuesday, January 12, 2010
The Detroit Auto Show had some surprises this year, not the lea ...
- Mercedes Says It Will Set The Standard On Green
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 12, 2010
Daimler AG plans to use half of its $6.4 billion research-and-development budg ...
- Neil: Renault's 'Drive the Change' Film Too Self-Leftous
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 12, 2010
Ad critic and car guy Dan Neil says the two-minute short "epitomize ...
- Detroit: Toyota Expanding Hybrid Portfolio
Marketing Daily, - Monday, January 11, 2010
Toyota on Monday unveiled the FT-CH hybrid concept at the North Americ ...
- Ford Gets the Trifecta in Detroit
Marketing Daily, - Monday, January 11, 2010
The North American Car and Truck of the Year has been happeni ...
- Ford's Message: We Are The Medium
Marketing Daily, Karl Greenberg - Monday, January 11, 2010
As far as Ford's focus on in-car technology for music, entertainment, communicatio ...
- 2010: Audi Plans To Stay In The Picture
Marketing Daily, Karl Greenberg - Monday, January 11, 2010
Scott Keogh, VP marketing for the automaker, says plans for the ye ...
- Auto Know Better: Digital Radio Pins Hopes On Car Sales
MediaDailyNews, Erik Sass - Monday, January 11, 2010
Over the last couple of years, two relatively new kinds of digit ...
- Chrysler Aims To Handle Beefs, Brand By Brand, Within 24 Hours
Around the Net In Brand Marketing, Thom Forbes - Monday, January 11, 2010
Chrysler is setting up toll-free telephone lines for its Chrysler, Dodge, Je ...
- Chrysler Appoints Internal Branding Chief
Marketing Daily, - Friday, January 8, 2010
Chrysler Group has tapped Beth Ann Bayus to be head of intern ...
- Detroit Auto Show Ripe For A Green Focus
Marketing Daily, Karl Greenberg - Friday, January 8, 2010
In keeping with the eco-mood of the show, there will also ...
- Audi Brings Back Cheap Trick For Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 8, 2010
Audi says the diesel-centric brand spot "delivers the message that being environmental ...
- Studies Say That Electric Car Price Tags Will Limit Demand
Around the Net In Brand Marketing, Thom Forbes - Friday, January 8, 2010
Unless technology zooms to the rescue with all of its voltage firi ...
- Fresh Hope For Saab As New Bidders Join Race
Around the Net In Brand Marketing, Thom Forbes - Friday, January 8, 2010
...
- Mulally To CES: We'll Leverage Success Of Sync
Marketing Daily, Aaron Baar - Thursday, January 7, 2010
"The in-car technology that Ford chose has proven to be the rig ...
- J.D. Power has New Car Guy In Chief
Marketing Daily, - Thursday, January 7, 2010
John Humphrey has been named the head of global automotive operations f ...
- Dodge Brand Chief Hopes To Reverse Slide With Awareness
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
Ralph Gilles, CEO of Chrysler's Dodge brand, is a 39-year-old designer wi ...
- Look Out (!) For Dashboard Computers
Around the Net In Online Marketing, Gavin O'Malley - Thursday, January 7, 2010
Put down your iPhone, your cheese Danish and your low-fat latte, becau ...
- Chrysler Chooses Agencies For Its 4 Brands
Marketing Daily, - Wednesday, January 6, 2010
Chrysler Group has moved assigned four agencies as AOR for its fo ...
- Based On Perception, Toyota Leads The Pack
Marketing Daily, Karl Greenberg - Thursday, January 7, 2010
The top 10 brands are Toyota, Ford, Honda, Chevrolet, Volvo, Mercedes-Benz, BM ...
- Chrysler Brands Assigned To 3 New AORs
MediaDailyNews, - Wednesday, January 6, 2010
Chrysler Group has named individual advertising agencies to manage the Chrysler, Dodg ...
- Audi Marketing Boss Tells What U.S. Automakers Are Doing Wrong
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 6, 2010
...