- Ford Enters Boxing Ring With Trio Of Trucks
Marketing Daily, Karl Greenberg - Friday, October 28, 2011
The effort, produced by L.A.-based production house King and Country for Ford ...
- VW Makes Big Earnings Numbers, On Track To Be Global Leader
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
Confirming it is on track to become the global sales leader Volkswag ...
- GfK To Marketers: Enjoy Loyalty While You Can
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
The study concludes that brand loyalty soon won't matter all that mu ...
- Pennzoil Pulls Out The Piston For Ultra
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
Plans are to lend some glow to its whole lineup of mot ...
- Chrysler Reports Big Hike In Operating Profit Vs. 3Q '10
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
Chrysler Group reports operating profit has more than doubled. The Auburn Hill ...
- Chevy Dealers To Learn Service, Disneyland-style
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
Chevrolet dealers and their sales staffs are taking charm classes at Disneyla ...
- Zipcar Expands To 36 Universities
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
Zipcar, Inc. has expanded to 36 additional college and university campuses th ...
- TrueCar: October Sales Heading Up
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
Online auto shopping and research site TrueCar.com says October light vehicle sal ...
- Ford Stays In The Black With Q3 Earnings
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
A week after doing a four-year union contract that should ultimately redu ...
- SEMA Show Brings Auto Fashion To Vegas
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
The Specialty Equipment Market Association show in Las Vegas, slated for ear ...
- Kraft Puts Brands In Drivers Seat For NASCAR
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
Kraft Foods is continuing its relationship as the Official Cookie of NASC ...
- Chiat Taps Dunn As Co-CD For Nissan
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
The Los Angeles office of TBWA\Chiat\Day has hired Karl Dunn to ...
- NASCAR Goes To College To Cultivate Fans
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
NASCAR's roots (at least "reputationally") are about as far from the universi ...
- Texas State Fair Picks Ford F-150 As Top Pickup Truck
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
Cars.com and Pickuptrucks.com report that the Ford F-150 has been named t ...
- Cars.com Sets Up Custom Channels On Pandora
Marketing Daily, Aaron Baar - Friday, October 21, 2011
"We want to provide a great consumer experience and align with th ...
- Griffin Dunks Again For Kia, But This Time On Skates
Marketing Daily, Karl Greenberg - Friday, October 21, 2011
Kia has brought back NBA All-Star Blake Griffin, who was featured ...
- Fisker Got $500 Million In Government Loans For A Nice Luxury Car...You Didn't Even Get A T-Shirt
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
You may need to put in your mouth guard for this o ...
- Hyundai's Veloster Effort Operating On 12 Cylinders
Marketing Daily, Karl Greenberg - Thursday, October 20, 2011
Hyundai Motor America's marketing campaign for the new Veloster has more movi ...
- Lexus Puts Billboard On Pandora To Tout Safety
Marketing Daily, Karl Greenberg - Thursday, October 20, 2011
Lexus is launching a program that takes its "Crash Test Genius" ...
- Chevy Puts Global Creative Review In High Gear
Marketing Daily - Top of the News, Thom Forbes - Friday, October 21, 2011
Go back about 50 years and one of the more cloying jingl ...
- Hyundai Rolls Out Veloster For ... Whatever
Marketing Daily, Karl Greenberg - Wednesday, October 19, 2011
Hyundai Motor America brought a fleet of new Veloster cars to t ...
- New Chevy Ad Celebrates Centennial
Marketing Daily, Karl Greenberg - Wednesday, October 19, 2011
To celebrate its upcoming 100th birthday on Nov. 3, Chevrolet aired ...
- Industry Leads In Engaging Video Content
Marketing Daily, Karl Greenberg - Wednesday, October 19, 2011
"When there are fewer steps, fewer barriers in the consumer pathway ...
- EBay Motors Launches Custom Content For The First Time
Marketing Daily, Karl Greenberg - Tuesday, October 18, 2011
The effort seeks to boost the cachet of the eBay Motors bran ...
- Tire Maker Michelin Launches Online Experience
Marketing Daily, Karl Greenberg - Tuesday, October 18, 2011
Michelin has launched a new Web site that has a guided experien ...
- Ford's Jim Farley To Talk New Media At BlogWorld Expo
Marketing Daily, Karl Greenberg - Tuesday, October 18, 2011
Jim Farley, Ford group VP for global marketing, sales and service, wi ...
- Ernst Lieb Ousted At Mercedes-Benz USA
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 18, 2011
Daimler AG has announced that Ernst Lieb has been relieved of h ...
- How Media, Marketing Played A Role In Wheldon's Fatal Crash
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 18, 2011
Jim Edwards argues that the desire for greater sponsorship money and ...
- But Then The Cars Were Never Meant For The Oval Track
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 18, 2011
Sunday's tragic 15-car accident that killed racecar driver Dan Wheldon has ma ...
- Smart To Break TV Ad, Event Program
Marketing Daily, Karl Greenberg - Friday, October 14, 2011
Daimler AG's Smart division, which makes ultra-diminutive cars with room for tw ...