- Shazam Teams With Bud Light, Jaguar For Super Bowl Promos
Mobile Marketing Daily, Mark Walsh - Friday, January 31, 2014
Twitter has taken center stage when it comes to second-screen activity arou ...
- Brands Refine 'Plays' On Game Day
Marketing Daily, Deborah Hanamura - Friday, January 31, 2014
Marketers have used data to tailor campaigns for years, and the n ...
- For Street 750, X Games, Capt. America, Ride A Harley
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
Part of H-D's Dark Custom line of bikes, the new Street 5 ...
- Kia's Matrix Ad Aims To Show Mirage Of Luxury Ideas
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
Michael Sprague, Kia Motor America's head of marketing and communications, says th ...
- VW's Brand Strategy Hones In On Product
Marketing Daily, Karl Greenberg - Wednesday, January 29, 2014
A glance at the automaker's Super Bowl spot offers a glimpse ...
- FordDirect Says Digital, Mobile Move Metal
Marketing Daily, Karl Greenberg - Wednesday, January 29, 2014
The Automotive Digital Advertising Survey, which FordDirect says tracks how digital advertisi ...
- GMC Takes Sierra To Broadway, Beyond For Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 28, 2014
General Motors' GMC truck brand may not be advertising in the Sup ...
- Cars & the Road to Mobile Commerce
MobileShopTalk, Chuck Martin - Wednesday, January 29, 2014
The mobile shopping path is impacting all categories, even cars. This beca ...
- Hillary Clinton Gets Warm Welcome From Dealers
Marketing Daily, Karl Greenberg - Monday, January 27, 2014
Dealers gave her standing ovations before and after, clapping often, with t ...
- Power's O'Neill Says Improvement Must Be Holistic
Marketing Daily, Karl Greenberg - Monday, January 27, 2014
While you could hear "digital, digital, digital" up and down the convention ...
- BMW Lays Out Dealership Plan At NADA
Marketing Daily, Karl Greenberg - Saturday, January 25, 2014
Ludwig Willisch, president and CEO for BMW North America, laid out t ...
- J.D. Power Lines Up Heavy Hitters At NADA
Marketing Daily, Karl Greenberg - Friday, January 24, 2014
The National Automobile Dealers Association conference in New Orleans kicked off wi ...
- Marketers Need Creative Digital Plans To Drive Under-35 Car Buyers
MediaDailyNews, Gavin O'Malley - Friday, January 24, 2014
Young consumers are making life harder than ever for the auto industr ...
- Hillary To Auto Dealers: Think Marshall Plan
MediaPost Live, Karl Greenberg - Monday, January 27, 2014
NEW ORLEANS -- Speaking to a roomful of the nation's auto deale ...
- Incoming NADA Chairman McConnell: Regulators Don't Grasp Value Of Dealer Financing
MediaPost Live, Karl Greenberg - Monday, January 27, 2014
Montgomery, Ala.-based Honda dealer Forrest McConnell, newly minted Chairman of the Nation ...
- Hyunda's Shannon Talks Sales, Showrooms, Super Bowl Ads
MediaPost Live, Karl Greenberg - Monday, January 27, 2014
NEW ORLEANS -- Hyundai Motor America has been holding court during NA ...
- NADA 2014, An Auto Reporter's Reflections
MediaPost Live, Karl Greenberg - Monday, January 27, 2014
NEW ORLEANS -- The National Automobile Dealer Association meeting is over, a ...
- Ford Brings UX To Showrooms, Outlines 'Consumer Experience' Initiative For Dealers
MediaPost Live, Karl Greenberg - Sunday, January 26, 2014
NEW ORLEANS -- Consumer experience is very much a theme at NADA ...
- Ford's Farley Talks Global Growth
MediaPost Live, Karl Greenberg - Sunday, January 26, 2014
Jim Farley, Ford's executive vice president-global marketing, sales and service spoke brief ...
- Chevy's 'New Roads' Provides New Path For Campaign Development
MediaPost Live, Karl Greenberg - Sunday, January 26, 2014
NEW ORLEANS -- Tim Mahoney, global CMO of Chevrolet, spoke to Mediapo ...
- Volkswagen Brand Rookie Unveils Super Bowl Plabook
MediaPost Live, Karl Greenberg - Sunday, January 26, 2014
NEW ORLEANS -- Volkswagen is tying it all together -- brand consisten ...
- Live From NADA: Conversations With VW's Shahani, Others
MediaPost Live, The Editor - Sunday, January 26, 2014
Marketing Daily's Karl Greenberg chats with automotive heavyweights -- Volkswagen's Shahani, Deutsch ...
- Hyundai's Big Idea: A Big Bang In The Big Game
MediaPost Live, Karl Greenberg - Saturday, January 25, 2014
Hyundai has been cagey for months about one of its Super Bo ...
- NADA Economists Say Conditions Improving For Both New, Used Cars
MediaPost Live, Karl Greenberg - Saturday, January 25, 2014
NEW ORLEANS -- Steve Szakaly, chief economist for the National Automobile Deale ...
- Nissan, TBWA Settle With FTC Over Deceptive Ads
Marketing Daily, Tanya Gazdik - Thursday, January 23, 2014
Nissan North America and TBWA Worldwide have settled charges of deceptive advertisin ...
- Toyota TeenDrive365 Looks At Parental Units
Marketing Daily, Karl Greenberg - Thursday, January 23, 2014
Toyota is running two digital series with a teen safety message ...
- Barra Will Put Pedal To The Mettle Of GM's Recovery
Marketing Daily - Top of the News, Thom Forbes - Friday, January 24, 2014
Mary Barra, who succeeded Dan Akerson as General Motors CEO last wee ...
- The J.D. Power's That Be: NADA Roundtable Features Auto Heavyweights
MediaPost Live, Karl Greenberg - Friday, January 24, 2014
The National Automobile Dealers Association (NADA) conference in New Orleans kicks o ...
- Showrooming Comes To Actual Showrooms, Auto Dealers Brace
MediaPost Live, Karl Greenberg - Friday, January 24, 2014
NEW ORLEANS -- Consumers are showrooming in auto showrooms. A new stu ...
- Victory Focuses On Staff And Experience
MediaPost Live, Karl Greenberg - Friday, January 24, 2014
Rodger Olson, COO of the Victory Auto Group, which has 30 deale ...