- Coca-Cola Wins Social Races At Indy And 600
Marketing Daily, Karl Greenberg - Friday, May 30, 2014
First, Coke is a major sponsor of both races. Second, NASCAR driv ...
- Ad Industry Must Fight Back Against Click Fraud
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Neither Mercedes-Benz or Rocket Fuel are to blame for the latest high-profi ...
- A&E/DDB Picks Up Brief To Take AA Image Beyond Heritage
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Adam & Eve/DDB has won the AA's advertising account without a pitc ...
- Fallon Wins Skoda's European Ad Account
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Fallon has extended its remit with Skoda from its UK advertising bri ...
- Kia Looks Up, Hyundai 'Boosts' Up
Marketing Daily, Karl Greenberg - Thursday, May 29, 2014
On the ground, the K900 will be at 12 auto and lifesty ...
- NEW! Nissan, Amazon Partner Again With #GiantLocker
Out to Launch, Amy Corr - Thursday, May 29, 2014
Remember last year when Nissan teamed up with Amazon.com to deliver ...
- Rocket Fuel Hits Back At FT Claims More Bots Than Humans Saw Recent Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
Rocket Fuel has reacted angrily to a story in the "Financial Time ...
- Vans Warped Tour Connects Fans, Bands With Brands
Marketing Daily, Karl Greenberg - Wednesday, May 28, 2014
Teen specialty retailer Journeys just joined Kia and Vans as top-tier spons ...
- Fiat Brings Big Monster Ad To Gas Pumps
Marketing Daily, Karl Greenberg - Tuesday, May 27, 2014
Fiat's new Godzilla ad has started running on TV screens nationwide. B ...
- Honda, Toyota, BMW Tops For Diversity Market
Marketing Daily, Karl Greenberg - Tuesday, May 27, 2014
Car marketers, take note: Strategic Vision diced its 2014 New Vehicle Experien ...
- Cars Matter - A Lot, MRY Survey Finds
MAD, Larissa Faw - Thursday, May 22, 2014
Regardless of age, access to a car (90%) trumps helping others (77% ...
- The BET Awards Kick Off Summer Of Ford
Marketing Daily, Karl Greenberg - Wednesday, May 21, 2014
The BET Awards program kicks off a lineup experiential Ford plans th ...
- When Brand Fans Share, What's the Upside?
Marketing Daily, Karl Greenberg - Tuesday, May 20, 2014
Major automotive brands, especially in the high-emotional, high-spend auto sector, have to ...
- The Birdman Flies For Mini
Marketing Daily, Karl Greenberg - Tuesday, May 20, 2014
"It's a natural fit between our communities and our thinking," says Mi ...
- GM Brings Back Cervone To Head PR
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 20, 2014
It's not often that you see the hiring of a PR pers ...
- Nissan Rogue Comes In An Amazon Locker
Marketing Daily, Karl Greenberg - Friday, May 16, 2014
The crossover, as of this writing, is sitting in a giant r ...
- Cadillac Examines World History Of Wealth
Marketing Daily, Karl Greenberg - Friday, May 16, 2014
Notes a GM spokesperson: "It's a creative way to express the fa ...
- Bentley Aligns With Apple, iOS Devices Shoot Luxe Car Video
Mobile Marketing Daily, Steve Smith - Friday, May 16, 2014
Even as the iPhone becomes a ubiquitous device, Apple continues to bra ...
- Edmunds.com Brings CarWeek Program To Showrooms
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2014
The Santa Monica, Calif.-based auto shopping and research site is going ...
- Placemedia Adds Rentrak Auto Data To Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Wednesday, May 14, 2014
Placemedia, a programmatic TV ad platform and subsidiary of Viamedia, on Wednesd ...
- Travel Ads Via Programmatic Still Expensive, But Didn't Reign Supreme In April
RTBlog, Tyler Loechner - Wednesday, May 14, 2014
Each month, ChoiceStream releases a cost calendar, which ranks over 300 advertisi ...
- Google Driving With Automakers
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 14, 2014
No surprise here. Google has been spotted talking with car manufacturers abo ...
- Toyota Letting Tesla Battery Deal Run Out Of Juice
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 13, 2014
Signaling that it believes the best bet for zero-emissions technology to ...
- Jeep Hits The Beach With Wrangler Altitude
Marketing Daily, Karl Greenberg - Friday, May 9, 2014
Two of the four TV spots feature point guard Kyrie Irving, w ...
- Moms Are Decision Makers - Tough News For Midsize Cars
Marketing Daily, Karl Greenberg - Friday, May 9, 2014
Ninety percent of moms surveyed in the study want the negotiation ...
- That Merger Thingy? It Was Never Going To Happen
Mediapsssst, Richard Whitman - Sunday, May 11, 2014
Levy and Wren are two alpha dogs from two different cultures a ...
- Toyota And Saatchi Write Ad Star's Pregnancy Into Popular 'Jan' Campaign
MAD, Larissa Faw - Thursday, May 8, 2014
The campaign has been a success for the car maker so t ...
- Hyundai To Tout Genesis And Sonata At FIFA
Marketing Daily, Karl Greenberg - Thursday, May 8, 2014
Steve Shannon, VP marketing of Hyundai Motor America, tells "Marketing Daily" th ...
- Fiat Chrysler Automotive Lays Out Plans At Investor Day
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
Fiat Chrysler Automobiles talked about the brands and plans at its Invest ...
- BMW, Lexus Lead In Luxury Auto Consideration
Marketing Daily, Karl Greenberg - Monday, May 5, 2014
YouGov BrandIndex says Mercedes-Benz, which has consistently ranked among the top thr ...