- Land Rover Celebrates National Parks All Of July
Marketing Daily, Karl Greenberg - Monday, June 30, 2014
Each day of the month, the company will tout a different U. ...
- Honda Latino Campaign 'Un Buen Fit' For Fit
Marketing Daily, Karl Greenberg - Friday, June 27, 2014
The campaign involves several TV spots starring the up-and-coming wild man comedi ...
- Mark Hans-Richer Electrifies Harley's Brand Mission
Marketing Daily, Karl Greenberg - Friday, June 27, 2014
The company, which is taking a fleet of the bikes to ...
- Mercedes-Benz Packs The GLA With Social Campaign
Marketing Daily, Karl Greenberg - Thursday, June 26, 2014
As part of the campaign, each social maven will share photos ...
- Buick Puts On Running Shoes With MapMyFitness
Marketing Daily, Karl Greenberg - Thursday, June 26, 2014
Buick is hoping to raise awareness of its own compact sedan, Veran ...
- Autos, Led By Ford, Top Interbrand's Green List
Marketing Daily, Karl Greenberg - Wednesday, June 25, 2014
For the past three years, Toyota has been #1. This year, howeve ...
- Google Introduces Android Wear, Auto, TV: Moves Voice Deeper Into Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 25, 2014
Google showed off a series of devices running on Android software ...
- Lexus, Metro Golf Assn. Shoot For Par In Northeast
Marketing Daily, Karl Greenberg - Tuesday, June 24, 2014
The effort, "Lexus Perfect Drive," with an assist from WFAN-AM/FM personality Cra ...
- NEW! Audi Creates Digital World Cup Scoreboard Made From A8 Sedans
Out to Launch, Amy Corr - Tuesday, June 24, 2014
Pop Secret invents the MicroRave. Pantene tells women to stop apologizing. Let ...
- Ground Control To Major Barra, Commencing Countdown, Engines On
Marketing: Automotive, Karl Greenberg - Tuesday, June 24, 2014
Can GM can keep a (somewhat) positive brand image and regain, ...
- Bumblebee Is Back In New Transformers Movie
Marketing Daily, Karl Greenberg - Friday, June 20, 2014
The global media push makes sense because Chevrolet is leveraging the wor ...
- Mercedes-Benz Evolution Tour Puts Bands, GLA On Stage
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
Now, with summer here, Mercedes-Benz USA is spotlighting the GLA with ...
- Comic Nick Thune Answers Questions For Honda Fit
Marketing Daily, Karl Greenberg - Thursday, June 19, 2014
The campaign, via agency of record RPA, puts the focus on t ...
- Bad Guys Chase A Car Called Avalon In New Campaign
Marketing Daily, Karl Greenberg - Thursday, June 19, 2014
It features an all-African American cast, except for the William Devane-esque villa ...
- Say It Ain't So! Harley-Davidson Plugging In?
Marketing Daily, Karl Greenberg - Thursday, June 19, 2014
The motorcycle brand of big rumble, chrome (or black, in the ca ...
- GM = Generic Malfeasance
Online Media Daily, George Simpson - Friday, June 20, 2014
Perhaps Mary Teresa Barra, CEO of General Motors since January, should ju ...
- Audi A8 Headlamp 'LED' Lights Up World Cup Scores
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2014
The company said soccer match scores, including this week's USA-versus-Ghana win, wi ...
- Blame Bluetooth, As J.D. Power IQS Slips
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2014
Overweight key fobs and ignitions are in the news but it's telemati ...
- TAB Unveils Spot Ratings For Digital Billboards
MediaDailyNews, Erik Sass - Wednesday, June 18, 2014
Out-of-home advertising is getting more precise metrics courtesy of the Traffic Aud ...
- Chevrolet Kicks Off Spanish-Language Ads For Soccer
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2014
Chevy is launching a raft of new ads for the Hispanic mark ...
- Barra Vows To Overhaul GM's Culture As Sales Rise
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 18, 2014
General Motors CEO Mary Barra is taking her new mantra - ...
- Kia, Others Take the Stage For Summer Music
Marketing Daily, Karl Greenberg - Monday, June 16, 2014
The "Kia Soul Lounge" will bring in bands for autograph sessions, ho ...
- What's Next For Google: Levitating Cars?
MediaDailyNews, Luke Paul Mandese - Tuesday, June 17, 2014
CANNES, FRANCE -- That's what Chief Business Officer Nikesh Arora told attende ...
- NEW! If You Design It, Nissan Will Build A Crowd-Sourced Titan
Out to Launch, Amy Corr - Monday, June 16, 2014
Nissan has launched Project Titan, where Facebook fans can create and vo ...
- Q&A On Honda Stage's Concerts, Cars, Content
Marketing Daily, Karl Greenberg - Friday, June 13, 2014
The new Honda Stage program takes content from new bespoke, invitation-only even ...
- Honda Launches Honda Stage, Takes To The Road
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2014
Tom Peyton, who oversees marketing and advertising at American Honda, tells "Marketi ...
- With Beauty And Non-Fans, Kia Touts World Cup
Marketing Daily, Karl Greenberg - Tuesday, June 10, 2014
The ads feature Brazilian supermodel and World Cup spokesperson Adriana Lima, wh ...
- Clarion Reconnects With Car Culture
Marketing Daily, Aaron Baar - Tuesday, June 10, 2014
To remain connected, Clarion has launched "Clarion Builds," a real-time marketing progr ...
- Nissan Rolls Out Campaign For Titan, Hints At Hauler
Marketing Daily, Karl Greenberg - Tuesday, June 10, 2014
Nissan is also about to show the 2015 version of either t ...
- Jaguar Sponsors Events On Both Sides Of Pond
Marketing Daily, Karl Greenberg - Monday, June 9, 2014
Jaguar says it will provide a fleet of cars for rides ...