- As Mustang Gallops Overseas, Muscle Still Matters
Marketing: Automotive, Karl Greenberg - Tuesday, September 30, 2014
If you visit the Monticello Motor Club race track near New Palt ...
- Partners + Napier Named AOR For BMW Group Financial Services
MAD, Larissa Faw - Friday, September 26, 2014
The agency, part of Project: Worldwide, won the assignment after a form ...
- Car Shoppers Ignore Ads, Dealer Or Otherwise
Marketing Daily, Karl Greenberg - Friday, September 26, 2014
According to a new study by C+R Research, commissioned by Cars.com, ...
- This Ad Agency Is Proud To Be Known As A Bunch Of Wingnuts
Mediapsssst, Richard Whitman - Sunday, September 28, 2014
You've gotta love an agency that has the chutzpah to call itse ...
- Kelley Blue Book Sees Strong September
Marketing Daily, Karl Greenberg - Thursday, September 25, 2014
The firm says Chrysler will have its seventh month of double-digit growt ...
- 5 Reasons Cadillac's Move To NYC Will Be Good For The Brand
Marketing Daily, David Kiley - Friday, September 26, 2014
My God, it could be that Cadillac actually has hipper, more inspiri ...
- Fiat Chrysler Brings The Cavalry To Texas State Fair
Marketing Daily, Karl Greenberg - Wednesday, September 24, 2014
The fair is the largest in the U.S., and brings in so ...
- Cadillac Rolling HQ To New York
Marketing Daily, Karl Greenberg - Tuesday, September 23, 2014
"With the relentless upward repositioning of successive new-generation Cadillac products, the ne ...
- Chrysler Taps Google Maps, Taking Marketing Funnel To Manufacturing Plant
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 23, 2014
Video content provides brands with storytelling opportunities that allow consumers to discov ...
- Miguel Cabrera Strikes Out For Chrysler
Marketing Daily, Karl Greenberg - Monday, September 22, 2014
Chrysler is featuring Major League Baseball MVP Miguel Cabrera in a n ...
- Cars Plus TV Shows Equal Social Buzz, But For Whom?
Marketing: Automotive, Karl Greenberg - Tuesday, September 23, 2014
Just as we are approaching a moment where the term "digital medi ...
- Subaru Remembers Summer Of Love For Outback
Marketing Daily, Karl Greenberg - Friday, September 19, 2014
The company's new campaign for the 2015 Outback keeps the wry hum ...
- Ford Sponsors 'Finding Your Roots' On PBS
Marketing Daily, Karl Greenberg - Tuesday, September 16, 2014
The automaker says there will be 30-second contextual ads looking at t ...
- California Issues Driverless Car Permits To Google, Mercedes-Benz, Volkswagen
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 16, 2014
The California Department of Motor Vehicles is issuing permits to Google, Mercedes-Ben ...
- More Online Means More Offline, At Least With Cars
Marketing: Automotive, Karl Greenberg - Tuesday, September 16, 2014
Dealers need to "accept and embrace this practice as the new stat ...
- My Car Won't Talk To Me
Mobile Insider, Steve Smith - Tuesday, September 16, 2014
The next great challenge for interface designers is the connected car aud ...
- Truly Defective: Matthew McConaughey Captured Thinking And Driving
Garfield at Large, Bob Garfield - Monday, September 15, 2014
This is about some terrible TV commercials and one not-quite-as-bad commercial - ...
- If AAMCO Can Fix Transmissions, It Can Fix Anything
Marketing Daily, Karl Greenberg - Friday, September 12, 2014
The effort, touting AAMCO's Total Car Care Service, takes an approach th ...
- Volkswagen Does 'Funny Or Die' For 2015 Golf
Marketing Daily, Karl Greenberg - Wednesday, September 10, 2014
The video was shot in a Texas Target. The neighbor is R ...
- The One Club Seeking Great Creative For Auto Awards
Marketing Daily, Karl Greenberg - Wednesday, September 10, 2014
Agencies take notice: anyone and everyone who has done some great automoti ...
- The Connected Car Takes The Checkered Flag
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 10, 2014
The agency MRY released a study this week that analyzed topics th ...
- Honda Brings Music To ESPN Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, September 9, 2014
Honda's agreement with ESPN ties with the automaker's Honda Stage music platfo ...
- Hyundai Says Goodbye To Bridges, Hello To Rudd With Sonata Launch
Marketing Daily, Karl Greenberg - Monday, September 8, 2014
Jeff Bridges, the voice of Hyundai in the U.S. for the pa ...
- What's At Stake When Hyundai Loses Bridges, Gains Rudd
Marketing: Automotive, Karl Greenberg - Tuesday, September 9, 2014
What's in a voice? For automakers, a lot. But let me ...
- As Subaru Grows, The Brand Stays Focused
Marketing Daily, Karl Greenberg - Friday, September 5, 2014
Alan Bethke, VP marketing at Subaru of America, talks to "Marketing Dail ...
- Agency Recruits Creative Talent by Asking Them to Get Jobs For the Unemployed
Mediapsssst, Richard Whitman - Sunday, September 7, 2014
Some agency recruitment efforts are more laudable than others. This one fr ...
- NEW! To Outer Space, For You And Three Friends, From Land Rover
Out to Launch, Amy Corr - Friday, September 5, 2014
Are you the adventurous type, not content with having both feet ...
- Auto Brands Still On Road To Mobile Mastery
MoBlog, Mark Walsh - Friday, September 5, 2014
Although auto marketers were among the first to embrace content and advertisi ...
- Toyota Uses Location To Target Prospects, Tune Creative In Labor Day Push
Data and Targeting Insider, Steve Smith - Thursday, September 4, 2014
Toyota employed mobile location-aware targeting along with localized offers this past mon ...
- Renault Latest To Resurrect KITT
Marketing Daily, Karl Greenberg - Wednesday, September 3, 2014
The automaker is using a U.S. TV show of yore for creati ...