- Autotrader Lays Out Three Big Auto Retail Myths
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2015
The starting point looks grim, superficially: according to Autotrader data, only ...
- Toyota Touts Manufacturing With 'Gifony'
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2015
The campaign features 45 GIFs of such processes as the bass-like sou ...
- Chevrolet Puts Camera On Focus Groups To Spotlight Its Cars And SUVs
Marketing Daily, Karl Greenberg - Monday, March 30, 2015
Chevrolet says the campaign's first spots, in English and Spanish, will premie ...
- New York Auto Show Will Be As Much About The Connection As Cars
Marketing: Automotive, Karl Greenberg - Tuesday, March 31, 2015
Automotive technology will be as big a star at the New Yo ...
- Land Rover Brings Creative Ad Duties In House
MAD, Steve McClellan - Friday, March 27, 2015
The move follows the decision to bring sibling car brand Jaguar ...
- Revived Ultra Luxurious Lincoln Continental To Pursue Chinese Market
Marketing Daily - Top of the News, Thom Forbes - Monday, March 30, 2015
The Lincoln Continental - in name, spirit and ambition, at least ...
- Land Rover Moves To Spark 44
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2015
Land Rover is poised to move its entire global creative and digit ...
- Commonwealth//McCann Recaptures Silverado Account
MAD, Steve McClellan - Thursday, March 26, 2015
After shifting to Leo Burnett two years ago, the Chevy truck bra ...
- Mobile Makes Millennials Smarter Car Shoppers, And Faster With The Thumbs
Marketing Daily, Karl Greenberg - Thursday, March 26, 2015
Seventy-three percent of Millennials said that they believe they are savvier c ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, March 27, 2015
Despite engagement dropping by 7%, Toyota topped the leaderboard for the six ...
- Recalls Affect Perception, But No Profound Effect On Consideration
Marketing Daily, Karl Greenberg - Thursday, March 26, 2015
The study finds that media attention of recalls raised awareness to betwe ...
- Acura Goes To Emerging Musicians And Social Media To Tout ILX Sedan
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
The effort extends ongoing digital efforts to tout the ILX Sport ...
- Google Gains Competition In Autonomous Cars
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 24, 2015
Chinese Internet giant Tencent and luxury car dealership China Harmony Auto wi ...
- Don't Call Us, We'll Call You, Once You're Owned By Someone We Already Call
Marketing: Automotive, Karl Greenberg - Tuesday, March 24, 2015
It's bad enough when I hear my daughter and her friends wonderi ...
- Michelin Touts New Premier Tires In 'Bib's World'
Marketing Daily, Karl Greenberg - Friday, March 20, 2015
The Michelin campaign, via TBWA\Chiat\Day and New York-based animation shop Psyop, us ...
- Biggest U.S. Advertisers' Ad Spend Drops, Midsize Cos. Show Gains
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
Four of the largest U.S. advertisers spent fewer dollars in 2014 th ...
- GM Listens Globally, Reworks Products Responding To U.S. Twitter, Facebook Posts
Social Media & Marketing Daily, Laurie Sullivan - Friday, March 20, 2015
General Motors is launching an enterprise wide social tool to its internation ...
- When Augmented, Virtual Reality Becomes Real For Advertisers
MediaPost Weekend, Laurie Sullivan - Sunday, March 22, 2015
Epson recently signed a deal with Mercedes' AMG Petronas racing team ...
- Acura Drives Memes With NCAA Tourney Sponsorship
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
"March Memeness centers on a live NCAA tournament-contextual meme takeover of espn.co ...
- Software Update Will Allow Tesla Model S To Drive Itself To Malibu This Summer
Marketing Daily - Top of the News, Thom Forbes - Friday, March 20, 2015
"Wheredja learn to drive?" will begin its road trip to the Archi ...
- Fram Launches New Digital Platform For Its Sponsored Athletes
Marketing Daily, Karl Greenberg - Wednesday, March 18, 2015
Part of the effort is a new website, TeamFram.com, that includes ...
- Penske Offers A Better Way
Marketing Daily, Aaron Baar - Wednesday, March 18, 2015
Many people are familiar with Penske Truck Leasing's fleet by its distinguishab ...
- In New J.D. Power Study, GM Brands Dominate In Dealership Customer Service
Marketing Daily, Karl Greenberg - Wednesday, March 18, 2015
J.D. Power and Associates in a new study says that while t ...
- Autotrader Seeks To Be Brand Experience, Not Just A URL With New Look
Marketing Daily, Karl Greenberg - Tuesday, March 17, 2015
Pointedly, the new look is also intended to translate much more effective ...
- 'Golden Sisters' Old Wives Tales Tout Volkswagen TDI Clean Diesel
Marketing Daily, Karl Greenberg - Monday, March 16, 2015
The trio touts the cars by articulating "old wives tales" about diese ...
- Is General Motors' Warranty Roll-back Risky Business?
Marketing: Automotive, Karl Greenberg - Tuesday, March 17, 2015
General Motors sent out a memo to dealers last week, saying ...
- Buick Swishes Trick Shots With NCAA March Madness
Marketing Daily, Karl Greenberg - Friday, March 13, 2015
Beginning Monday, Buick will be hitting the trick shots in its fif ...
- Toyota Signs Multi-Year Global Partnership With Olympics
Marketing Daily, Karl Greenberg - Friday, March 13, 2015
The sponsorship focuses on sustainability, and revolves around what one can expe ...
- Enterprise Teases Ad On Social Media In A First
Marketing Daily, Nina Lentini - Friday, March 13, 2015
"Family Reunion," developed by Cannonball Advertising and Promotion, focuses on a you ...
- Honda Goes To YouTube For Hispanic CR-V Campaign
Marketing Daily, Karl Greenberg - Thursday, March 12, 2015
The firm found Paola Celis and Karla Celis, two relatively unknown YouTube ...