- NBCUniversal's 'The Blacklist' Drives Mustang GT In Custom Campaign
Marketing Daily, Karl Greenberg - Thursday, April 30, 2015
The ads will also run on May 7 and the May ...
- NEW! Subaru BRZ Lets Regular Folks Drive Like The Super Rich
Out to Launch, Amy Corr - Thursday, April 30, 2015
The Subaru BRZ is a sexy, affordable sportscar that will trick t ...
- OnStar Expands Beyond Advisors By Adding Value And Surprises
Marketing Daily, Karl Greenberg - Wednesday, April 29, 2015
Like every automaker, General Motors has been moving hard and fast ...
- NEW! Toyota Mirai Is Actually Fueled By Bullsh*t
Out to Launch, Amy Corr - Wednesday, April 29, 2015
Get your poop jokes ready for Droga5's campaign for the hydrogen-powered Toyo ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, April 30, 2015
Audi's latest ad features Stan Lee teaching a cameo acting class. T ...
- Federal-Mogul Goes To School With In-Market Auto Tech Training
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2015
Federal-Mogul Motorparts CMO Laura Soave, who oversaw marketing for Fiat during i ...
- Stan Lee Drives Audi In New Video For 'The Avengers: Age of Ultron'
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2015
The online video, part of Audi's sponsorship activity around Marvel's "The Avenger ...
- NEW! Humans Dress And Act Like Cats In German Volkswagen Ad
Out to Launch, Amy Corr - Tuesday, April 28, 2015
Dora explores in Geico ad. Bank creates unforgettable bank account for donatio ...
- Sta-Bil Repositions Brand With New Campaign From Marc USA
MAD, Larissa Faw - Monday, April 27, 2015
The new campaign, from Marc USA features images of powerful animals ...
- Toyota Partners With Getty For Safe Driving Documentaries
Marketing Daily, Karl Greenberg - Monday, April 27, 2015
The overarching theme of the campaign, which launched in 2013, focuses ...
- Chevrolet Battles Jay Gatsby In Chelsea
Marketing: Automotive, Karl Greenberg - Tuesday, April 28, 2015
I was intrigued by Chevrolet's "Hidden Gems" campaign; so much so th ...
- Chevrolet Trax And Influencers Seek Hidden Gems In New York
Marketing Daily, Karl Greenberg - Monday, April 27, 2015
"The theme is going to places they haven't experienced and capturing ...
- Ford To Put A Big Halo Around Explorer Platinum Series
Marketing Daily, Karl Greenberg - Thursday, April 23, 2015
The event also put the spotlight on the sound system that wi ...
- Hyundai Gets 'Brilliant Ideas' With Bloomberg Group
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2015
Wonhong Cho, Hyundai Motor Company EVP marketing, says the program expands up ...
- For In-Car Technology, Safety Is The (Non) Killer App
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2015
J.D. Power says Gen Y is willing to spend an average $3,7 ...
- Search, Social Ads With Images Attracting More Brand Dollars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2015
Search that contains an image continues to attract brands running ads ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, April 23, 2015
Mercedes-Benz secured a spot on the leaderboard due to strong engagement ...
- BMW Tops Best Reputations List
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2015
BMW Group, Google, Daimler, and Rolex have topped the Reputation Institute's li ...
- Owners Of Hybrids And EV's Are Doing The Math, Then Buying SUVs
Marketing Daily, Karl Greenberg - Tuesday, April 21, 2015
"For better or worse, it looks like many hybrid and EV owne ...
- New Film, 'A Faster Horse,' Takes You Where Few Get To Go
Marketing: Automotive, Karl Greenberg - Wednesday, April 22, 2015
Before Henry Ford built the Model T, he asked people - I ...
- Congress Considers Freeing More Spectrum For Mobile Broadband
Daily Online Examiner, Katy Bachman - Tuesday, April 21, 2015
WiFi, Bluetooth and vehicle-to-vehicle safety communications could be on a collision cour ...
- To Reach Gen Y, Big-Name Brands Tap Sharing Economy
Marketing Daily, Sarah Mahoney - Monday, April 20, 2015
PwC says that the five key sharing sectors, which include travel, c ...
- Jeep Taps X Ambassadors For New Chapter Of The Campaign For 2015 Renegade
Marketing Daily, Karl Greenberg - Monday, April 20, 2015
Jeep -- which has been pitching 20-somethings since earlier this year wh ...
- Lexus Goes Cycling With Bottega Gran Fondo
Marketing Daily, Karl Greenberg - Monday, April 20, 2015
The event is less a hardcore bike race than an epicurean bi ...
- Google Passed Up Deal in 2013 To Acquire Tesla
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 20, 2015
Elon Musk reached out to Google cofounder Larry Page in 2013 ...
- Q&A: Cadillac's Ellinghaus Talks About The Big Picture
Marketing Daily, Karl Greenberg - Friday, April 17, 2015
The "Dare Greatly" campaign (via Publicis, NY) is intended to be uniqu ...
- Nissan Takes Consumers Behind The NISMO Shed For Masters Degree In Racing
Marketing Daily, Karl Greenberg - Thursday, April 16, 2015
And, with a tie-in to GT Academy, there is also content ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, April 17, 2015
AutoZone's latest commercials sparked an impressive 7,457% increase in digital engagement. Th ...
- Automaker Global Spend Is Huge On Soccer, Olympics, Golf
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2015
The report from "Sponsorship Today," analyzing 503 deals across the world, pe ...
- Troy-Bilt Touts New Flex System With Targeted TV And Digital
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second ...