- Google Brings Auto Showroom To Mobile With New Search Ad Format
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2016
Google on Wednesday made a new mobile ad format available to a ...
- March Car Sales Up 8%, Highest In Decade
Marketing Daily, Nina Lentini - Tuesday, March 29, 2016
Fiat Chrysler could have the best month, with double-digit growth expected ...
- Horror Movie Trailer Or Car Ad?
Out to Launch, Amy Corr - Wednesday, March 30, 2016
What begins as a trailer for a horror movie is actually ...
- What One Shopper's Journey Reveals About Modern Car Buying
Search & Performance Marketing Daily, Lisa Gevelber - Wednesday, March 30, 2016
The process of shopping for a car once meant grabbing your c ...
- Toyota Takes Its OOH Advertising To New Heights
MAD, Larissa Faw - Friday, March 25, 2016
The automaker and its agency Saatchi LA created a towering (nearly 100-fo ...
- Manufacturers Lauded With MediaPost Auto Marketing Awards
Marketing Daily, Tanya Gazdik - Monday, March 28, 2016
MediaPost awarded its inaugural automotive marketing awards last week at the N ...
- Buick Gears Up For Multiple Launches
Marketing Daily, Tanya Gazdik - Monday, March 28, 2016
Overall, SUVs now account for approximately 60% of all Buick sales, ...
- Toyota's Phillips On How 3 Spots Brought On An Evolution
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2016
The company realized it had an opportunity when a Toyota executive w ...
- McConaughey To Continue As Lincoln Endorser
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2016
"I am happy to see Lincoln growing, and I am happy ...
- Subaru Dominates Kelley Blue Book Brand image Awards
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2016
Subaru won big among the non-luxury brands in this year's Kelley Bl ...
- Toyota Multicultural Director Details Evolution Of Business Approach
MediaPost Live, Tanya Gazdik - Thursday, March 24, 2016
Mia Phillips, Toyota director of multicultural & brand strategy, spoke to t ...
- Female Consumers Drive Trends, Innovations In Cars
MediaPost Live, Tanya Gazdik - Thursday, March 24, 2016
SheBuysCars.com’s Scotty Reiss led a panel discussion of how women a ...
- Ford Adds Spotify To FordPass Platform
Marketing Daily, Tanya Gazdik - Wednesday, March 23, 2016
"FordPass is one way we deliver for customers a best-in-class consumer experience ...
- Jaguar Adds Android Wear Watch App
Around the Net in IoT, Chuck Martin - Tuesday, March 22, 2016
British automaker Jaguar Land Rover is showing its customers what great servi ...
- Driverless Cars: Youngsters Don't Want Them Either
Connected Thinking, Chuck Martin - Monday, March 21, 2016
Adults are hardly clamoring for self-driving cars and now it turns o ...
- Toyota Renews Rock 'n' Roll Marathon Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, March 22, 2016
The marathon series is expected to attract 600,000 athletes. The concert serie ...
- Autotrader Encourages Consumers To Test Drive
Marketing Daily, Tanya Gazdik - Tuesday, March 22, 2016
"New brands are now worth considering and some of the older on ...
- Acura Ties March Madness Effort To Social
Marketing Daily, Tanya Gazdik - Sunday, March 20, 2016
"Live sports, and college basketball in particular, are a great place ...
- Mini USA Names Feeding America Official Charity Partner
Marketing Daily, Tanya Gazdik - Friday, March 18, 2016
From April 15 to 24, customers can receive a special offer ...
- Today Pizzabots, Tomorrow The Future: Autonomous Cars Coming Fast
Online Spin, Kaila Colbin - Friday, March 18, 2016
I think we need a new word for "future." When I he ...
- Audi Equates Technology To Rock And Roll
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2016
"We wanted a campaign that resonated with a wide audience in ...
- Honda Celebrates History With Online Series
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2016
The series will be updated weekly and will follow the painstaking restorati ...
- Connectivity The New Attraction For Smart Devices
Connected Thinking, Chuck Martin - Tuesday, March 15, 2016
The attributes of connectivity may be the new twist to draw consumer ...
- Future Vehicle Buyers: Gen Z Differs From Millennials
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2016
"What worked for Millennials will not work for Gen Z because th ...
- Harley-Davidson Kick-Starts Global Effort
Marketing Daily, Tanya Gazdik - Wednesday, March 16, 2016
Harley-Davidson is breaking a global campaign Thursday during the opening round ...
- Bailey Lauerman Lands Phillips 66 Lubricants
MAD, Larissa Faw - Monday, March 14, 2016
The Omaha-based agency will be responsible for reintroducing brands within the company ...
- Uber, ZipCar Seen As No Threat To Vehicle Sales
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2016
"Automakers clearly want to be ahead of any movement away from person ...
- Brands Moving Into The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, March 13, 2016
Established companies are waking to the import of The Internet of Thin ...
- Harley-Davidson Honors Military With Free Riding Program
Marketing Daily, Tanya Gazdik - Sunday, March 13, 2016
Current and former U.S. military, and first responders, including law enforcement officer ...
- Lincoln Touts #MoreHuman Without McConaughey
Marketing Daily, Tanya Gazdik - Monday, March 14, 2016
While the McConaughey ads have "drawn in unprecedented amounts of awareness f ...