- Automakers Struggle With Consumer Ignorance
Marketing: Automotive, Tanya Gazdik - Tuesday, May 31, 2016
Automakers are investing billions of dollars in alternative-energy vehicles. But if ...
- Tesla Becomes Google's Biggest Threat For Mapping Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2016
Tesla racks up about one million miles of driving data every ...
- Welcome To The 'Hotel Tacoma'
MAD, Larissa Faw - Thursday, May 26, 2016
Toyota recently invited 80 guests to the Hualapai Arizona desert on ...
- Google To Open Self-Driving Lab Near Detroit
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 26, 2016
Google is setting up shop near Detroit. The CEO of the self-drivi ...
- Jaguar Kicks Off Spring Retail Events
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2016
The promotion includes social media contests for weekend vehicle loans, interactive ba ...
- Nissan Altima Tops Among Millennial Buyers
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2016
Despite the widely held belief that Millennials will become an increasingly small ...
- Lexus Continues Support Of LGBT Documentary Series
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2016
The series gives Lexus "a platform to expand our consumer base ...
- The Enthusiast Network Launches First Campaign For New Motor Trend OnDemand
Publishers Daily, Sara Guaglione - Tuesday, May 24, 2016
Motor Trend OnDemand is re-launching -- this time at full throttle. Mot ...
- Car-Buying Becoming Digital-First, Says Exec
Marketing Daily, Tanya Gazdik - Monday, May 23, 2016
"Marketing Daily" recently had the chance to interview Andy MacLeay, director ...
- GMC Enlists Actor Josh Duhamel For Veterans Promo
Marketing Daily, Tanya Gazdik - Sunday, May 22, 2016
"Just as GMC engineers innovative technology within its vehicles, so too ...
- Chevy Enlists Comedian Al Madrigal For Small Vehicle Effort
Marketing Daily, Tanya Gazdik - Thursday, May 19, 2016
"Other than in promotional and experiential marketing, we haven't marketed our sma ...
- Social Good Campaigns Influence Auto Buyers
Marketing Daily, Tanya Gazdik - Wednesday, May 18, 2016
For those who have heard of specific social good campaigns, Subaru h ...
- NEW! Dutch Insurance Company Illustrates Voice-Activated Car Commands That Go Wrong
Out to Launch, Amy Corr - Wednesday, May 18, 2016
Dutch insurance company Centraal Beheer Achmea celebrates its 30th anniversary working wi ...
- Uber Bows "Trip Tracker" To Track Family Members' Trips
Around the Net in Mobile, Gavin O'Malley - Wednesday, May 18, 2016
Uber is rolling out “Trip Tracker” -- a new tool that wi ...
- Lincoln Stays With McConaughey For MKZ Launch
Marketing Daily, Tanya Gazdik - Monday, May 16, 2016
"He is a natural fit with Lincoln and where we are goi ...
- Fiat 124 Spider Returns With Video Effort
Marketing Daily, Tanya Gazdik - Sunday, May 15, 2016
"Allowing our followers to act as a sound board for our campaig ...
- Apple Invests $1B in Chinese 'Uber'
Around the Net in Mobile, Gavin O'Malley - Friday, May 13, 2016
Apple has invested $1 billion in Chinese ride-hailing service Didi Chuxing, ...
- Hearst Forms Auto Division
Publishers Daily, Erik Sass - Thursday, May 12, 2016
Hearst Magazines announced the formation of a new division for the vertic ...
- USA Today Network's Andresen On The Pluses Of Branded Content, VR
Publishers Daily, Sara Guaglione - Thursday, May 12, 2016
USA Today Network's new branded content studio GET Creative launched its fir ...
- BMW Sees More Communications With Customers In Cars
Around the Net in IoT, Chuck Martin - Thursday, May 12, 2016
BMW highlighted the "dramatic" changes it will need to make in t ...
- Honda Preps For IndyCar Season
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
Created in partnership with USA Today Network, the 360 "Fastest Seat ...
- Nissan's 237 Billion Yen For Mitsubishi Will Give It 34%
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 12, 2016
Nissan Motor is taking a 34% stake in Mitsubishi Motors in ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, May 12, 2016
BMW saw a 973% spike in engagement thanks to support from la ...
- Mazda Partners With 'USA Today' Sports
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
"When considering partnerships, Mazda looks for the best way to fit organical ...
- Chevy Focuses On Malibu's Gas Savings
Marketing Daily, Tanya Gazdik - Tuesday, May 10, 2016
The Malibu is a priority launch for Chevrolet this year and wi ...
- Honda Plays Up Civic Coupe's Nonconformity
Marketing Daily, Tanya Gazdik - Tuesday, May 10, 2016
The multiplatform campaign includes TV, print and digital executions that highlight t ...
- Ford Invests $182 Million For New Interactive Car Features
Around the Net in IoT, Chuck Martin - Monday, May 9, 2016
Ford said Thursday it is investing $182 million in Pivotal, a Silicon Valley-bas ...
- Ford Escape Integrates With NBC Shows
Marketing Daily, Tanya Gazdik - Monday, May 9, 2016
"We know our fans are voracious consumers of life and they bett ...
- Merchants Coaxed Into Subsidizing Rides With Uber Offers
Mobile Marketing Daily, Ben Frederick - Friday, May 6, 2016
Uber Offers is a service that allows retailers and merchants to subsidi ...
- WPP Rebrands Team Detroit, Blue Hive, Retail First As GTB
MAD, Steve McClellan - Thursday, May 5, 2016
GTB, an acronym for Global Team Blue, operates on six continents a ...