- CBS Radio, Wrapify Drive OOH Ads In D.C.
MediaDailyNews, Fern Siegel - Tuesday, January 31, 2017
The out-of-home ads match a driver to the campaign in their locatio ...
- Ford Strongly Criticizes Trump Travel Ban
Marketing Daily, Tanya Gazdik - Monday, January 30, 2017
"Respect for all people is a core value of Ford Motor Compan ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, January 31, 2017
Chevrolet saw a 1211% increase in digital engagements between Sunday and Monda ...
- Mercedes-Benz Targets Younger Audience With 'Customised Agencies'
Around the Net In MAD London, Sean Hargrave - Monday, January 30, 2017
Mercedes-Benz is targeting a younger audience and responding to rapid technological chan ...
- Millennials Prefer Practicality Over Luxury In Cars
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2017
Millennials view cars as a necessity rather than a luxury, according ...
- Industry Groups Tackle Privacy In Connected Cars
AI & IoT Daily, Chase Martin - Thursday, January 26, 2017
As cars become more connected, two industry groups are aiming to educa ...
- Honda, Time Inc. Sponsor Pop-Up For NHL All-Star Game
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2017
Honda, the title sponsor of this weekend's NHL All-Star Game, is partneri ...
- Like It Or Not, Autonomous Cars Are Coming
Marketing Daily, Tanya Gazdik - Thursday, January 26, 2017
Long before the technology was even conceived, there used to be jok ...
- Like It Or Not, Autonomous Cars Are Coming
Marketing: Automotive, Tanya Gazdik - Thursday, January 26, 2017
Long before the technology was even conceived, there used to be jok ...
- Melissa McCarthy's Big Polar-Ice-Cap-to-Arid-Desert Trek For Kia
MAD, Steve McClellan - Monday, January 23, 2017
Last week the auto maker confirmed its Super Bowl ad would st ...
- For Every Stupid Ad Cliche In the Super Bowl This Brand Will Donate Thousands to Boys and Girls Clubs of Southern California
Mediapsssst, Richard Whitman - Monday, January 23, 2017
Rather than contribute to this annual rite of stupidity, Secret Weapon Marketi ...
- Self-Driving Cars: 23% Would Ride In One, 83% Concerned About Tech Glitches
Connected Thinking, Chuck Martin - Sunday, January 22, 2017
Self-driving cars are being developed and tested on one hand while ma ...
- More Smart Sensors Coming In Consumer Electronics, Cars
Connected Thinking, Chuck Martin - Thursday, January 19, 2017
One of the fundamental components of the Internet of Things are sensor ...
- Hyundai, Kia Announce Super Bowl Plans
Marketing Daily, Tanya Gazdik - Friday, January 20, 2017
Hyundai Motor America will film a 90-second documentary during the game th ...
- Millennials, Gen X Have Different Car-Buying Attitudes
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2017
Millennial vehicle-buying preferences may drive some big shifts in the automotive industr ...
- Lexus Jumps On Super Bowl Bandwagon
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2017
Lexus is the latest automaker to add itself to the advertising line ...
- Acura Offers High-Tech VR Experience At Sundance
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2017
"Given the uniqueness of 'Mood Roads,' we are looking at ways ...
- Amazon Gets Network Patent To Connect To Self-Driving Cars
Around the Net in IoT, Chuck Martin - Wednesday, January 18, 2017
Amazon was awarded a patent for a network that manages a very specific aspe ...
- Ram Trucks Launches Brand Campaign
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2017
"'Long Live' is not about us, it is about our customers," Ram ...
- 'Truckerball' Returns In Ad For Nissan Europe
Out to Launch, Amy Corr - Wednesday, January 18, 2017
"Truckerball" is back in a 60-second ad for Nissan Europe. Basically, it ...
- Lexus Jumps On Super Bowl Bandwagon
Marketing: Automotive, Tanya Gazdik - Tuesday, January 17, 2017
Lexus is the latest automaker to add itself to the advertising line ...
- NEW! Chevrolet Launches Lego-Version Of 'Real People, Not Actors' Campaign
Out to Launch, Amy Corr - Monday, January 16, 2017
Chevrolet launched an amazing Lego-version of its "Real People, Not Actors" ...
- Fiat Chrysler Defends Against Emissions Allegations
Marketing Daily, Tanya Gazdik - Friday, January 13, 2017
Fiat Chrysler Automobiles is on the defensive after the U.S. Environmental Protecti ...
- Chevy Partners With Warner Brothers
Marketing Daily, Tanya Gazdik - Saturday, January 14, 2017
"Many of the themes in 'The Lego Batman Movie,' like imagination, fami ...
- Google Maps Gets Option To Pay For Uber, Lyft Rides In App
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2017
Google has added more types of ride options and the ability ...
- Ford Was Most-Searched Auto Brand In 2016
Marketing Daily, Tanya Gazdik - Friday, January 13, 2017
Ford was the most-searched automotive brand by consumers in 2016, according ...
- IAB: Digital, TV, Radio Improve Purchase Intent By 90%
MediaDailyNews, Laurie Sullivan - Friday, January 13, 2017
Multichannel campaigns can become complex and challenging, but research released Friday ...
- Super Bowl Eyes Nearly Half A Billion In TV Ad Dollars
Television News Daily, Wayne Friedman - Thursday, January 12, 2017
Kantar Media says the game looks to rise above its $445 milli ...
- Mazda, GMC Unveil New Auto Show Displays
Marketing Daily, Tanya Gazdik - Thursday, January 12, 2017
DETROIT -- With millions of consumers connecting with the automakers via the ...
- Do Not Take 'Short Journeys' With Cadillac
Video Critique, Larry Dobrow - Thursday, January 12, 2017
Cadillac's "Short Journeys" is pretentious to the point of self-parody, the late ...