- GM Stops Sharing Driver Information With Data Brokers
Around the Net In Marketing Automotive, Tanya Gazdik - Monday, March 25, 2024
General Motors says it has stopped sharing details about how people dri ...
- Hyundai Santa Fe Undergoes Serious Metamorphosis
Drive Time, Tanya Gazdik - Monday, March 25, 2024
Rising vehicle prices are a hindrance for many potential consumers. But t ...
- Lexus Names New Marketing VP
Marketing Daily, Tanya Gazdik - Friday, March 22, 2024
Cynthia Tenhouse began her career with Toyota North America in 1996 ...
- Lyft Hires Meta Exec As New CMO
Marketing Daily, Tanya Gazdik - Thursday, March 21, 2024
Brian Irving spent the last three years as CMO and vice preside ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
Media 3.0, Laurie Sullivan - Friday, March 22, 2024
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- Infiniti Partners With iHeartMedia For QX80 Reveal
Marketing Daily, Tanya Gazdik - Wednesday, March 20, 2024
The flagship vehicle, which starts at $82,450, will reach retailers later th ...
- New Balance, Cadillac, Glossier Win With Women's Sports
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2024
New research shows women's sports, especially tennis and the WNBA, are increasing ...
- Nissan Gets In On The (March) Madness
Marketing Daily, Tanya Gazdik - Tuesday, March 19, 2024
Nissan also is once again offering an online bracket challenge in partnersh ...
- Hertz CEO Steps Down After Fraught EV Moves
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 19, 2024
The rental-car company is set to replace him with Gil West, t ...
- The Paradox Of Quality
Planning & Buying Insider, J. Walker Smith - Wednesday, March 20, 2024
The better our products get, the more they are alike. Quality ...
- Former Mercedes-Benz CMO Joins Genesis
Marketing Daily, Tanya Gazdik - Monday, March 18, 2024
Slaven spent two decades at Mercedes-Benz USA, most recently as vice presiden ...
- Automakers Share Driving Data With Insurance Companies
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 18, 2024
General Motors, Kia, Subaru and Mitsubishi all contribute to the LexisNexis "Telemati ...
- Test Drive: Lincoln Nautilus Offers 'Sanctuary For The Senses'
Drive Time, Tanya Gazdik - Thursday, March 14, 2024
Besides heated and massaging seats, drivers and passengers can experience the Linco ...
- Hyundai Launches Multicultural Efforts For Santa Fe
Marketing Daily, Tanya Gazdik - Sunday, March 17, 2024
Hyundai Motor America is launching efforts aimed at African American and Asi ...
- Hyundai Tackles Climate Change In Car Ads
Out to Launch, Fern Siegel - Friday, March 15, 2024
Even safety features can't protect us from the catastrophic impact of t ...
- Honda Partners With Amazon For Dream Generator
Marketing Daily, Tanya Gazdik - Friday, March 15, 2024
The "create-your-own-adventure" style experience is produced using AI-generated animation. ...
- Cadillac Teases Opulent Velocity Concept Vehicle
Marketing Daily, Tanya Gazdik - Wednesday, March 13, 2024
A 15-second video aims to give a taste of what the futu ...
- Lincoln Celebrates 10 Years With Matthew McConaughey
Marketing Daily, Tanya Gazdik - Wednesday, March 13, 2024
Ford CEO Jim Farley is no stranger to McConaughey's passion for a ...
- Test Drive: There's A Reason Kia EV9 Keeps Winning Awards
Drive Time, Tanya Gazdik - Monday, March 11, 2024
The latest group to recognize the vehicle is the Women's Worldwide C ...
- CarBravo Resells Pre-Owned Barbie Dream Cars
Marketing Daily, Tanya Gazdik - Sunday, March 10, 2024
While shopping for Dream toy cars, consumers will also be invited ...
- Ford Celebrates 'Car Girls' Year-Round
Marketing Daily, Tanya Gazdik - Sunday, March 10, 2024
The automaker is encouraging women around the world to share what mak ...
- MediaPost Names Best In Auto Marketing For 2023
Drive Time, Tanya Gazdik - Monday, March 4, 2024
The Automotive Agency of the Year award goes to Carmichael Lynch, t ...
- Genesis Launches 'Signature Event' Sales Campaign
Marketing Daily, Tanya Gazdik - Friday, March 1, 2024
Creative from Innocean USA emphasizes simplicity and focuses on the product's signatu ...
- General Motors, Maserati Add To Marketing Teams
Marketing Daily, Tanya Gazdik - Thursday, February 29, 2024
Shenan Reed joins GM from L'Oreal and Lindsay Fifelski joins Maserati fr ...
- Porsche Names New Head Of Customer Experience
Marketing Daily, Tanya Gazdik - Wednesday, February 28, 2024
Fleischer previously spent 16 years at BMW AG in Germany and t ...
- Apple Gives Up EV Dream In Favor Of AI
MediaDailyNews, Laurie Sullivan - Wednesday, February 28, 2024
Two Apple execs told employees on Tuesday the EV project that ma ...
- Adam&EveDDB Wins Volkswagen Commercial Vehicles UK Account
Accounts on the Move, Fern Siegel - Tuesday, February 27, 2024
The agency had previously handled the account in 2019. ...
- Verizon Offers Connected Car Abilities to Honda, Audi
Marketing Daily, Tanya Gazdik - Tuesday, February 27, 2024
Sony Honda Mobility's Afeela, announced at CES 2023, is the software-defined electr ...
- Buick Focuses On Design With New Slogan
Marketing Daily, Tanya Gazdik - Tuesday, February 27, 2024
With new products like the 2024 Buick Envision and 2025 Buick Encla ...
- Lexus Rides Brand Safety To Improved Impression Quality, Site Traffic Rises By 3.5X
MediaDailyNews, Laurie Sullivan - Tuesday, February 27, 2024
Lexus wanted to ensure ads appeared alongside appropriate content, especially in ...