- Are Baby Boomers The Unicorn In Social Media?
Engage:Boomers, Lori Bitter - Monday, May 31, 2010
Fifty percent of seniors are not participating on any social network, whi ...
- Winning With Boomers Takes Heart
Engage:Boomers, Matt Thornhill - Monday, May 24, 2010
Combining rational marketing value (price and quality) with human, emotional values ...
- How Many Buying Cycles Do You Have Left?
Engage:Boomers, Brent Bouchez - Monday, May 17, 2010
A friend of mine was recently in Detroit pitching a medium th ...
- P&G, NBC Partner On Content For Boomers
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The content includes daily articles, instructional videos, blogs, quizzes and polls. T ...
- Elations Leverages Boomers' Facebook Usage
Marketing Daily, Aaron Baar - Wednesday, May 12, 2010
The company, which markets glucosamine and chondroitin supplements, is set to underta ...
- The Talents Of A Middle-Aged Brain
Engage:Boomers, Anne Mai Bertelsen - Monday, May 10, 2010
Understanding middle-age brain functions provides important insights on marketing to Boomers duri ...
- Can Even A Great Ad Campaign Make People Rethink 'Depend'?
Engage:Boomers, Stephen Reily - Monday, May 3, 2010
If flawless advertising can't help this category recreate itself in the min ...