- Back-To-School: Streaming Declines, Broadcast/Cable Gain
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Streaming TV viewing declined by half a share point vs. July f ...
- For Back-To-School, Nike Misses A Step, While On, Hoka Gain
Marketing Daily, Sarah Mahoney - Tuesday, August 29, 2023
While Nike remains the favorite brand, kids are craving new lifestyle brand ...
- Walmart, Claire's Expand Back-To-School In Roblox
Marketing Daily, Sarah Mahoney - Tuesday, August 29, 2023
The online game platform may be spluttering by financial metrics. But f ...
- Dick's Disappoints, Citing Growing Theft Problem
Marketing Daily, Sarah Mahoney - Tuesday, August 22, 2023
The sporting goods company says theft is increasingly eroding profits. It's al ...
- Name Brands Are Key Part Of Buying School Supplies
Research Intelligencer, Robert Williams - Monday, August 21, 2023
Brand marketers have an advantage with their media and merchandising strategies ...
- Walmart Sales Up 5.7% As America Chases Bargains
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 17, 2023
The retail giant says the "Everyday Low Prices" promise is extra appeali ...
- Natasha Lyonne Sports Awkward Fashion For Old Navy
Marketing Daily, Sarah Mahoney - Tuesday, August 15, 2023
The "Poker Face" actor stars in angsty ads for the fall collectio ...
- As Consumer Spending Cools, Calvin Klein Ads Get Hot
Marketing Daily, Sarah Mahoney - Monday, August 14, 2023
The apparel brand's new fall campaign introduces Alexa Demie and Kid Cu ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- Back-To-School Shoppers Intensify Bargain Hunting
Marketing Daily, Sarah Mahoney - Thursday, August 3, 2023
New data on back-to-school shoppers shows that while parents are spending mo ...
- With Walker Hayes, Great Clips Shoots For TikTok Stardom
Retail Insider, Sarah Mahoney - Wednesday, August 2, 2023
The hair salon franchise hopes to catch lightning in a bottle, tyi ...
- This School Year, American Eagle Aims To Dominate Denim
Marketing Daily, Sarah Mahoney - Monday, July 31, 2023
The retailer is introducing a new collection, in partnership with TikTok pheno ...
- An Email Sequence For The Back-To-School Season
Around the Net in Email, Ray Schultz - Monday, July 24, 2023
The back-to-school season is here. And it follows that brands must ge ...
- Amazon Lauds Cheapskate Parenting, Debuts 'Dormz' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, July 18, 2023
The ecommerce giant and actor Randall Park tells parents that spending w ...
- Ikea Woos Gen Z With Slice-Of-Life Anime
Retail Insider, Sarah Mahoney - Wednesday, July 19, 2023
The retailer wants to win over the back-to-college crowd by turning do ...
- Amazon 'Spend Less' Message For Back-To-School Ads Is A Sign Of The Times
Search & Performance Insider, Laurie Sullivan - Monday, July 17, 2023
Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Par ...
- Count 'Em Up: Amazon's Prime Day Draws $12.7B In Spending
Marketing Daily, Sarah Mahoney - Thursday, July 13, 2023
Electronics, appliances and cat treats are among the most in-demand items. A ...
- NRF Predicts Record Back-To-School Spending
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 13, 2023
Despite economic pressures on families with school-age kids, the National Retail Federation ...
- JC Penney Touts Value And Variety In BTS Push
Marketing Daily, Sarah Mahoney - Thursday, July 13, 2023
JC Penney hopes its affordable clothes, hair salon and optical shops wi ...
- Inflation Takes Bite Out Of Back-To-School Shopping Plans
Research Intelligencer, Robert Williams - Wednesday, July 12, 2023
With the price of school supplies jumping 24% in the past t ...
- Amazon, Target, Walmart Collide In Back-To-School Blitz
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 10, 2023
On the eve of Amazon Prime Day, Target and Walmart are unleashi ...
- Parents Are More Mindful Of Back-To-School Spending
Research Intelligencer, Robert Williams - Monday, June 5, 2023
Amid economic uncertainties, almost all parents said they research products and pric ...
- 6 Tips To Consider NOW For Back-To-School Marketing
Marketing Insider, Maria Bailey - Thursday, May 4, 2023
For one: Many moms, especially those with college-bound kids, begin shopping f ...
- Despite Stalled Spending, Back-To-School Gets Closer To Normal
Marketing Daily, Sarah Mahoney - Tuesday, August 30, 2022
Parents may be holding off on some items, but are looking forwa ...
- Old Navy Crowdsources Back-To-School Spot
Marketing Daily, Sarah Mahoney - Monday, August 22, 2022
The Gap-owned retailer is spinning internet suggestions into a back-to-school anthem. ...
- Macy's Back-To-School Ads Focus On Fast Fashion Changes
Marketing Daily, Sarah Mahoney - Friday, August 5, 2022
The department store tells kids to "own your style" as they prepa ...
- Parents Plan To Spend An Average Of $1,104 On Back-To-School: Study
Email Marketing Daily, Ray Schultz - Thursday, August 4, 2022
Email will play a small but hopefully real role in separating paren ...
- Skechers Soar, While Vans Lose Their Cool
Marketing Daily, Sarah Mahoney - Tuesday, August 2, 2022
Footwear sales, which reflect family finances, are holding up. Skechers is stron ...
- It's Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping
Email Marketing Daily, Ray Schultz - Thursday, July 28, 2022
Families expect to spend an average of $911 this year and 8 ...
- Durability Of SEO In Key Economic Moments
Search & Performance Insider, Laurie Sullivan - Thursday, July 28, 2022
Visa suggests more people used credit cards to purchase in Q2. H ...