- 'Odds' Are: Aura Takes Over Branding Rights At Fenway Pavillion
MAD, Fern Siegel - Wednesday, April 10, 2024
Aura's spot reminds viewers that online crime happens to one in fo ...
- Faster MLB Games: Will Viewers Play Ball In 2024?
TV Watch, Wayne Friedman - Monday, April 1, 2024
What has the impact of faster MLB games been for audiences? Tot ...
- T-Mobile's SFW 'Secret Baseball Button' Ties In With Free MLB.TV
Marketing Daily, Les Luchter - Tuesday, March 26, 2024
Via a sweepstakes, T-Mobile is giving away 1,200 Secret Baseball Buttons ...
- Mets Give Opening Day An Emotional Twist
Out to Launch, Fern Siegel - Monday, March 11, 2024
The creative work is a play on FOMO: "Fear of Missing Openi ...
- Nike Swings And Misses With See-Through Baseball Pants
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 23, 2024
For the company's new MLB uniforms, transparency is a terrible idea. ...
- ESPN, Fox, WBD To Start Sports Streaming Service
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
ESPN, Fox and WBD are looking to create a blockbuster major n ...
- Sinclair Gets $115M Investment From Amazon For Diamond Sports Financial Restructuring
Television News Daily, Wayne Friedman - Wednesday, January 17, 2024
Amazon's deal will put its streaming app unit Bally Sports+ in t ...
- Linear TV Maintains Strong Sports, News Viewing Share
Television News Daily, Wayne Friedman - Thursday, November 16, 2023
Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a near ...
- World Series Hits New Low: 9.1M Viewers
Television News Daily, Wayne Friedman - Friday, November 3, 2023
This year's World Series is down 22% -- averaging 9.1 million Nielsen-measur ...
- Drama In Sports? A Clock On It Helps, But Look To The Most Important Factor
TV Watch, Wayne Friedman - Wednesday, October 11, 2023
Real-time sports action -- there's nothing like it. A clock ticking do ...
- Major League Baseball: National TV Ad Dollars Rise 6%
Television News Daily, Wayne Friedman - Monday, October 2, 2023
With the regular season now complete, Major League Baseball on national ...
- WBD's Max Adds A Sports Tier - Simulcast With TNT, TBS, TruTV
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Max will be adding a $9.99/month sports tier: Bleacher Report Sports Add-O ...
- Fox Corp. Completes Upfront, Sports TV Is Main Growth Driver
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Fox made gains with NFL, Major League Baseball, college football and t ...
- ESPN Possible New Owners: The Sports Leagues Themselves?
TV Watch, Wayne Friedman - Tuesday, July 25, 2023
According to a CNBC report, ESPN is talking with the biggest spor ...
- Strike TV Program Forecast: Cloudy With A Chance of Unscripted TV
Television News Daily, Wayne Friedman - Friday, July 21, 2023
Research from 2022 shows unscripted programming has a greater share of tot ...
- Candy Digital, Major League Baseball Team To Market Collectibles
MAD, Fern Siegel - Tuesday, July 11, 2023
"Commemorative ticketing is one of the big areas where you'll see ...
- Fun For The Fourth: ALDI's Kickbacks, Pepsi's 'Colochup'
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 28, 2023
With cola-flavored ketchup and inflation-inspired gift cards, brands put a different sp ...
- TikTok Renews Partnership With Yankees As Sports Content Gains Momentum In-App
Digital News Daily, Colin Kirkland - Friday, May 19, 2023
TikTok is continuing its investment in sports content by extending its partnersh ...
- DirecTV, Amazon Deal Brings Yankees Games To Public Venues
Digital News Daily, Karlene Lukovitz - Wednesday, April 5, 2023
The deal with Amazon Prime Video allows DirecTV Business customers to sh ...
- San Francisco Giants Position Baseball As Anything But 'Boring'
MAD, Fern Siegel - Monday, April 3, 2023
Nice&frank designed a campaign to celebrate baseball exciting moments played in Orac ...
- MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseba ...
- Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
TV Watch, Wayne Friedman - Thursday, March 23, 2023
Look out, sports TV-focused networks and streaming platforms -- sports rights a ...
- Baseball On TV? Change The Game - One Marketing Pitch At A Time
TV Watch, Wayne Friedman - Thursday, March 16, 2023
If Diamond Sports continues to go south, there's a plan by M ...
- Diamond Sports Group Files For Chapter 11 Bankruptcy
Television News Daily, Wayne Friedman - Wednesday, March 15, 2023
Diamond Sports says it will continue to air games from Major Leag ...
- New MLB Rules To Shorten And Enhance Games Are Good News For TV
TVBlog, Adam Buckman - Friday, March 3, 2023
Major League Baseball is seeking to up the ante on action th ...
- MLB Grows 'Local Media' Operations As RSN Financial Issues Loom
Television News Daily, Wayne Friedman - Wednesday, March 1, 2023
In response to RSNs' mounting financial issues, MLB has hired new sta ...
- Local Sports Teams' TV Contracts: What's The Value If Diamond Sports Files For Bankruptcy?
TV Watch, Wayne Friedman - Wednesday, December 21, 2022
Diamond Sports Group, which operates 21 Bally-branded networks, continues to have financi ...
- Sony Files Patent To Track Digital Gaming Assets With NFTs
Digital News Daily, Colin Kirkland - Wednesday, November 16, 2022
Sony is planning to enter the world of NFTs through a strateg ...
- Science Of Pitching Dominates World Series On Fox Sports
TVBlog, Adam Buckman - Tuesday, November 1, 2022
Baseball fans who love hearing about the science of pitching must ...
- Sonnenfeld-Directed 'Bedtime Stories' Ad To Debut In World Series Opener
MAD, Steve McClellan - Friday, October 28, 2022
The ad, created with agency Zambezi is for HR platform UKG a ...