- Papa John's Partners With NBA D-League
Marketing Daily, - Monday, February 22, 2010
The NBA Development League, the NBA's official minor league, today announced Pa ...
- NBA, Adidas Set Up Courts In Malls
Marketing Daily, Karl Greenberg - Monday, February 22, 2010
The retail space-within-a-space will look like a basketball court. The spaces wi ...
- Tattoo Me: D-Howard Inks Deal With Ed Hardy
Around the Net In Brand Marketing, Thom Forbes - Friday, February 12, 2010
NBA All-Star Dwight Howard has no tattoos on his body, but ...
- Sprite Launches First Integrated Global Campaign
Marketing Daily, Karlene Lukovitz - Thursday, February 11, 2010
The campaign, dubbed "The Spark" in reference to the brand's 2009-updated log ...
- Blue Diamond Is Nuts For The NBA
Marketing Daily, - Wednesday, February 10, 2010
Blue Diamond Growers will have a custom microsite on NBA.com (NBA.com/bluediamond) th ...
- Haier Leverages NBA Link To Launch TV Line
Marketing Daily, Aaron Baar - Wednesday, February 10, 2010
In addition to being a presenting sponsor of televised events (such ...
- Lakers' Odom In PowerBar TV Spot
Marketing Daily, - Tuesday, February 9, 2010
In the commercial, scheduled to air nationally in February, Odom jumps o ...
- Nike's Jordan Debuts Air Jordan 2010
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2010
The integrated marketing campaign focuses on Wade's Air Jordan 2010. The sp ...
- NBA Ups Digital Coverage For All-Star Weekend
Around the Net In Media, Fern Siegel - Wednesday, February 3, 2010
The National Basketball Association is enhancing digital coverage of its All-Star weeke ...
- Coke Zero Enters 'Bracketville' Via Contest
Marketing Daily, Tanya Gazdik - Tuesday, February 2, 2010
Coke Zero is challenging NCAA Basketball devotees to brainstorm ways to enhan ...
- Taco Bell Super Bowl Efforts Feature ... NBA Legend
Marketing Daily, Karlene Lukovitz - Monday, February 1, 2010
The chain is leveraging the Super Bowl to get a jump ...