- Captain Morgan Lime Bite Hits TV
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The series of three, 15-second TV spots, all falling under a "Delicio ...
- NBA Goes Low-Tech With National Truck Tour
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
The tour, backed by T-Mobile USA, multi-year exclusive auto partner Kia Moto ...
- NCAA Shoots Deal With CBS, Turner
MediaDailyNews, David Goetzl - Thursday, April 22, 2010
Turner and CBS will share the NCAA basketball tournament under a n ...
- NBA Launches Major Playoffs Push
MediaDailyNews, - Thursday, April 15, 2010
In support of the NBA playoffs, which tip off on April 1 ...
- NCAA May Opt Out Of CBS Contract
Around the Net In Media, Fern Siegel - Tuesday, April 13, 2010
Interim NCAA President Jim Isch is expected to reveal his decisions ...
- Tip Off: Bacardi Inks NBA Sponsorship Deal
Marketing Daily, David Goetzl - Monday, April 12, 2010
Bacardi will also attach its brand to the NBA's summer league a ...
- NBA, Bacardi Toast To New Deal
MediaDailyNews, David Goetzl - Friday, April 9, 2010
With ESPN airing a run of prime-time commercials for spirits and havi ...
- ESPN Expands SweetSpot Baseball Blog Net
Around the Net In Media, Fern Siegel - Wednesday, April 7, 2010
ESPN is expanding the number of individual teams covered on SweetSpot, t ...
- NCAA 'Madness' Shoots Best Viewership In Years
MediaDailyNews, Wayne Friedman - Tuesday, April 6, 2010
The dramatic -- and almost storybook -- conclusion of the NCAA Men ...
- Study Finds MLB Tied With NFL In Loyal Fans
Marketing Daily, Karl Greenberg - Monday, April 5, 2010
Brand Keys president Robert Passikoff says the Yankees do a good j ...
- Coke Zero Throws NCAA Rally, Concert
Marketing Daily, - Thursday, April 1, 2010
The "Coke Zero Countdown" event will be held in White River Sta ...