- NBA Reaches Out to Kids Via Cartoon Network
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
The NBA has launched its first major, integrated campaign aimed at marketi ...
- Believe, LeBron James Shoot Online Animated Show
MediaDailyNews, David Goetzl - Friday, January 21, 2011
Believe Entertainment Group and LeBron James' company Spring Hill Productions are launchi ...
- LeBron James, Marketing Dilemma
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 14, 2011
The Miami Heat hoops star has caused a problem for companies li ...
- Sun Life Gets Behind Boston Celtics In Unique Deal
Marketing Daily, Karl Greenberg - Wednesday, January 12, 2011
The Boston-based firm has just signed on as the first-ever presenting spons ...
- Koskovolis Joins MLB To Pitch Sales Sponsorships
MediaDailyNews, David Goetzl - Friday, January 7, 2011
Major League Baseball has tapped a former top ESPN sales executive ...