- The Globetrotters Get Big China Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, May 30, 2012
At one time the National Basketball Association backed the globetrotting ambitions ...
- Sun Life Financial Partners With Boston Celtics
Marketing Daily, Tanya Gazdik - Wednesday, May 30, 2012
Sun Life Financial has acquired the naming rights to the Boston Celti ...
- Burger King, 7UP, Sunkist Join USA Basketball
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 16, 2012
En route to the Summer Olympics, Burger King is now the offici ...
- ACC Tournament To Get Title Sponsor
MediaDailyNews, David Goetzl - Wednesday, May 9, 2012
The nearly 60-year-old ACC men's basketball tournament is likely to have ...